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#acquia
Social Publishing Connecting Community and Content with the New Enterprise Web
Bryan House Vice President, Marketing Acquia @bryanhouse
September 13th, 2011
Social worlds colliding within the enterprise
Top Ten Strategic Technologies for 2011
Social collaboration
Social publishing
Source: Gartner Symposium/ITxpo, Top 10 Strategic Technology Trends for 2011, October 20, 2010
Social Agility Driving Business Value
Social collaboration
Connecting diverse business ecosystems across enterprise boundaries
Social publishing
Consumerization of IT is channeling the power of collective behavior
(micro)blogging
UGC
analytics
groups
profiles / friends
social tagging
Social
rich media
templates
workflow
taxonomy
content
share
Publishing
Community Powered. Innovation.
Drupal
(micro)blogging
UGC
analytics
groups
profiles / friends
social tagging
Community
rich media
templates
workflow
taxonomy
content
share
Content +
Community Powered. Innovation.
7.0 230+ 700+
7,000+ 700,000+
1,000,000+
major releases
countries around the globe
core developers
extensions and modules
registered community members
active websites today
[ ]
[ ]
[ ]
[ ]
[ ]
[ ]
Enterprise Drupal Stack
Apache / MySQL
Drupal Core
IIS / SQL Server
Com
mun
ity
Site
s
Cor
pora
te
Site
s
Mic
rosi
tes
Soc
ial C
RM
Intra
nets
Mob
ile S
ites
Community Modules
Presentation Layer
Content Types
Integrations
Templates
Navigation Elements
Deployment Stack
Platform
Configuration
Applications
Corp Site
Departmental Sites
Marketing Microsites Community sites
Collaboration Intranet
External Websites
Internal Websites
Product sites
Other sites
Enterprise Web Infrastructure
Corp Site
Departmental Sites
Marketing Microsites Community sites
Collaboration Intranet
External Websites
Internal Websites
Product sites
Other sites
Community Sites, Simplified
Enterprise Collaboration The Intranet and Beyond
Collaborative Intranet
Customer support communities
Consumer Communities
Ideation communities
Fan / audience communities
Verizon Intranet
Communications blocks
Tools
Feedback/ratings
HR To Do’s
Learning
Multimedia
eMail access
Rotating banners
Personalized!
User counts after 3 months
17,211
79,865
101,281
0
20,000
40,000
60,000
80,000
100,000
120,000
0
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
5/23 Opt-in 6/27 Phase-I 8/15 Phase-2
Usage trend (over 1 month after release)
page views users
Users over 3mos.
Employee engagement
74 236
407
1482
3216
0
500
1000
1500
2000
2500
3000
3500
Mar-14 Apr-14 May-14 Jun-14 Jul-14
Number of comments
Customer Support Communities
Customer Support Communities
Customers Supporting Customers
Developer Communities
Consumer Communities
USA FCC - Before
FCC - After
Ideation Communities
Important IT Trends
Consumerisation of IT
Democratisation of Development
Community Powered Innovation
The consumer web is evolving the approach
to enterprise apps
Consumerisation of IT
engaging experiences loosely coupled rapid iteration
There’s more capability in the hands of
business users and web “assemblers”
Democratisation of Development 'me' aliases, Accents, ACL, Actions, Active Select, Admin block, AdSense, Adsense Injector, Advanced Poll, Ajax Form Builder, Alternate Login, Amazon associate tools, AMFPHP,
Archive, Article, audio, Authorship Module, Automated Logout, Automatic Nodetitles, Autosave, autotimezone, Availability, Avatar gallery, Bbcode, BBCode Formatting Bar, Bibliography Module, Bio, Block Bar, Block Cache, Blog Information, Blogger, Book Expand, BookGUI, Bookmark Us, booktree, Bot, Buddylist, CacheExclude, Calendar,
captcha, CAS, Case Tracker, Category, CCK Field Permissions, CCK Fieldgroup Table, Checkall, Christmas Snow, CiviCRM Active User, CiviCRM Count Block, CiviNode, Clean Feeds, Click Thru Tracking, Codefilter, Coder, Comment closer, Comment Info, Comment mover, Comment RSS, Comment Upload, Computed Field, Contact Link,
Content Construction Kit (CCK), Content Recommendation Engine, Content Templates (Contemplate), cosign, Countdown, Custom Breadcrumbs, Custom
Links, Custom Pagers, CustomError, Czech & Slovak Social Networks, Date, DB Maintenance, Decisions, dependantDropdown, Devel, DHTML Menu, Diff, Donations, Double Click, Dript - A Scripting Language for Drupal, Drupal vB, E-Commerce, E-Mail field, EasyFilter, erp, Event, Event Repeat, Exif, Eye-drop Editor, Facebook, Fasttoggle,
Favorite Nodes, FCKeditor, Feedback, Filebrowser, Fileshare, Fileview, Firebug, Fivestar, FlashVideo, Flickr, flickrhood, Focus, Footnotes, Form Inspect, Form Markup,
Form single, Form Tweaker, Formfilter, Forum Access, fQuery, freelinking, Front Page, FUDforum integration, Gallery, GeoRSS module, Global Redirect, Google Analytics, Google Search, Greybox Redux, Help Tip, Hidden Content, Highlight, Historic Monument Display, Hovertips and Clicktips, HTML corrector, Htmlarea, HTTP authentication, IE Destroyer, Image, Image Enhanced Scaling, Image filter, Image Pager, imagecache, imagefield, Imap Auth, IMCE, IMCE_Gallery, Inline, Insert View,
Internationalization, Invite, IP to Country, Janode, Javascript Countdown Timer, Javascript Tools, Jeopardy, jRating, KML module, Last Node, LDAP integration, Leech, Legal, Link, Links Package, Liquid Wiki Engine Project, Live Discussion, LiveJournal CrossPoster, Localizer, Login Destination, Login Menu, LoginToboggan, Logo Tool, Mailing List Manager, Mailman Manager, Mapbuilder, Markdown with SmartyPants, Masquerade, Mathematics Filter, Matrix Field, Media Field, Media Mover, Memcache API and Integration, Menu per Role, Menu scout, Menu Subtree Permissions, Menu Trim, Meta tags, Microformats, microsummary, Mime Mail, modr8, Module Installer, Monthly Archive, Moxie, Multiple Domains, MySite, News, Newsletter Checkbox, Node clone, Node Family, Node Go To, Node Images, Node list, Node Profile, Node Queue, Node Queue Builder, Node Relativity, Node stack, Node style, Nodeauthor information, nodeformtemplate, Nodetype, Nofollow List, Notify, OAI-PMH Module, OG Author, OG Galleries, OG
Roles, OG Vocab, OpenSearch Client, Organic groups, Organic Groups Mandatory Group, Override Node Publishing Options, Page Array, Page title, Paging, Panels,
Path Filter, Path Image, Pathauto, Paypal Framework, Pdfview, PEAR Wiki Filter, Persistent Login, Photoblog, phpfreechat, PhpGedView, Pirate, PJIRC, Poormanscron, Postcard, prepopulate, PressFlow Preempt, PressFlow Preempt Panels, Printable, Private, Privatemsg, Project, Project issue tracking, Quickfile, quicktags, Quote, Re: Comment subjects, Read More Tweak, Recent Changes, Refresh, Release Monitor, Remember me, Reports, Rep[lacement]Tags, Review, Role Signup, RoleAssign, roundcube webmail integration, RSJ Promise, Safari Search, Scheduler, Search Keywords, Secure Pages, Secure Site, Send, Service links, Services, sIFR, Signwriter, Similar Entries, SimpleMenu, Simplenews, Simpletest, Single Sign-On, Site map, Site Pass, Site tours with Amberjack, SiteMenu, Slideshow, Slideshow 2, Slideshow Creator, SMFforum Integration module, Smileys, SMS Gateway, SMTP Authentication Support, Snap Preview Anywhere, Spam, SpamSpan filter, SQL Search (Trip Search), Station, Stock, Stock chart, stockapi, Submit
Again, Subscriptions, SWFObject API, Switchtheme, System Info, Tagadelic, TAPIr, Tasklist Advanced, Taxonomy Access Control, Taxonomy Access Control Lite, Taxonomy Breadcrumb, Taxonomy context, Taxonomy Defaults, Taxonomy image, Taxonomy Limit, Taxonomy Lineage, Taxonomy List, Taxonomy Redirect, Taxonomy Super Select, Taxonomy Theme, Taxonomy Ticker, Textimage, TextLinkAds.com Integration, Texy!, Thematous, Thickbox, TinyMCE WYSIWYG Editor, Token, Twitter, uBrowser, Upload previews, URL list, URLify, User Badges, User force term, User Points, User Protect, User registration notification, User status change notifications, userlink, Usernode, Video,
Vietnamese Typing, Viewfield, Views, Views Alpha Pager, Views Bonus Pack, Views Bookmarks, Views Calc, Views Date Range Filter, Views Fast Search, Views Filter Block, Vote
up/down Package, Voting API, Voting for Sourceforge.net tracker items, VotingAPI Field, Weather, Web File Manager, webalizer, WebCalendar integration, webform, Weekly node listing, Weight, widgEditor, Wishlist Module, Workflow, Workflow Fields, XBView (Bookmarks Viewer), XML Sitemap
Open architectures increase enterprise agility
Democratization of Development
Open Source Accelerates Innovation
more capabilities higher quality
faster time to market
Community Powered. Innovation.
who’s using Drupal
How do you leverage Drupal for enterprise
collaboration?
Acquia Commons Open Alternative to Social Business Software
Ready-to-use, packaged Drupal solution for community websites
Putting Open Innovation to Work for You
Proven community best practices
Open, extensible architecture
Flexible platform spans multiple use cases
Communities Evolve
Tools need to adapt with you
Acquia is Your Enterprise Drupal Guide
[ start! ]
[ enterprise deployment ]
Training & Professional Services
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[ enterprise deployment ]
Products to Build Drupal Applications
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build [ ]
[ enterprise deployment ]
Cloud Service Platforms for Rapid Deployment
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[ enterprise deployment ]
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[ start! ]
operate [ ]
[ enterprise deployment ]
✓ Innovation ✓ Flexibility ✓ Engagement ✓ Value
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