Social Networks Make You Smarter

Private Social NetworksMake You Smarter

One Geek’s (Somewhat Biased) Perspective

Humans are pretty smart.

Humans are pretty smart.• Landed on moon

Humans are pretty smart.• Landed on moon• Discovered DNA

Humans are pretty smart.• Landed on moon• Discovered DNA• Invented Oreo cookie

Humans are pretty smart.• Landed on moon• Discovered DNA• Invented Oreo cookie

If a machine did this, you mightcall that machine a supercomputer.

Computers, not so much.

Computers, not so much.• Sometimes they crash

Computers, not so much.• Sometimes they crash• No original thoughts

Computers, not so much.• Sometimes they crash• No original thoughts• Couldn’t even invent a Fig Newton

Computers, not so much.• Sometimes they crash• No original thoughts• Couldn’t even invent a Fig Newton

Computers just don’t compare.

So what?

Well, if you tried to connect things that are smart using things that are

not so smart…

You’d likely try to put all the smarts into the smart things.

You’d likely try to put all the smarts into the smart things.

Social networks broadcast information from smart person to smart person.

And let the not-so-smart computers just store information for later.

And that approach can lead to some interesting effects, because…

As you make the smart things smarter…

As you make the smart things smarter…

You are also making the entire network smarter.

As you make the smart things smarter…

You are also making the entire network smarter.

While also capturing all that information too.

And if that network is your company…

And if that network is your company…

Your company doesn’t just get smart…

And if that network is your company…

Your company doesn’t just get smart…

It gets Oreo-Smart.

Let’s think about another information system that could make your company smarter…

A search engine.

If you have a system that is search-based.

If you have a system that is search-based. That provides information on-demand.

If you have a system that is search-based. That provides information on-demand. Pretty useful!

Now, if you add to that a social system that is broadcast-based.

Now, if you add to that a social system that is broadcast-based. That provides you with information pre-demand.

Now, if you add to that a social system that is broadcast-based. That provides you with information pre-demand.

Way more useful!

You get smarter every day because you learn things beforeyou need them.

Of course, this only works if those smart things have amazing memories.

Like, if those things were almost like supercomputers.

Like, if those things were almost like humans.

Humans don’t remember every detail, but…

Humans don’t remember every detail, but…they remember the overall idea…

…and file the idea away for later – so it’s ready as soon as they need it.

And then…

When they need some details…

Then they can use a search engine to find them.

So…

Social Networks Broadcast Ideas

Social Networks Broadcast Ideas

Search Engines Provide Details

Ideas Engine +

Ideas Engine +Details Engine =

Ideas Engine +Details Engine =

Innovation Engine

Good for Moon Landings?

Good for Discovering DNA?

Good for Inventing Oreos?

So what?

If your people know things before they need to…

And they can search for things when they need to…

This seems like a big deal.

So what to do now?

Launch a private social network.

Be a much smarter company.

Invent the next Oreo.

Try it for yourself…

http://try.leveragesoftware.com

Questions/Comments? Drop me a line…

joek at leverage software dot com