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Social Media 101
Using Social Media For Your Organization
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About pull strategies, opt-in
two way conversations
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Social Media Strategy & Goals
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Strategy & Goals
Don’t fondle the hammer
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Strategy & Goals
Focus on your customer 1st
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Social Media Goals
1. Increase Awareness
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Social Media Goals
2. Build Attendance
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Social Media Goals
3. Increase Engagement
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Social Media Goals
4. Extend Reach of Your Messages
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Social Media Goals
Focus on building the house not the hammer
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80% of success
Getting your org ready It’s not about the tools
• What do you want to do
with Social Media?
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1.Increase awareness
2.Build attendance
3.Increase engagement
4.Extend reach of messages
Social Tools
What has your
attention right
now?
Facebook Marketing 101, Sarkita Kurniali
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1. Cover Photo 850px x 315px
2. Profile Pics now 160px x 160
3. Pinning – you can now pin a post to top of page or across the page
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4. Page Messages (private msgs)
5. Customize tabs & tab photos
6. Your 2nd Website- create a story
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7. Create milestones (pics can be up to 843px x 403 px)
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7. Create milestones
8. Not about you, about your followers
9. Post lots of photos for tagging
How Important Are they?
Dr. Corinne Weisgerber, ST. Edwards University
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Credits:
1. JohnHaydon.com
2. Dr. Corinne Weisgerber
3. Sarkita Kurniali
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Variety of Options
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Blogging Rules:
Don’t hurt your
reputation (or anyone else’s).
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Blogging Rules:
Check facts.
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Blogging Rules:
Don’t say anything
you wouldn’t
say in person
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Blogging Rules:
Watch your
language.
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Blogging Rules:
Disclose potential
conflicts of interest
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Blogging Rules:
Post frequently
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Blogging Rules:
Use catchy headlines
Page Tips aminstitute.com/headline/
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Facebook for
business
professionals
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• AlexKess
• Images History
• Larskflem
• Stuck In Customs
• dankos-unlmtd
• Troy Holden
• Garry -visionandimagination.com
• NuageDeNuit
• an untrained eye
• 3ammo
• josef.stuefer
• KatBPhotography
• ezioman
• BRosen
• X-Ray Delta One
• Kamal H.
• like, totally
• Paolo Margari
• Laughing Squid
• Beer Bergman
• Bobbigmac
• Betchaboy
• Tonivc
• Gulfu
• Lightplay
• ant.photos
• Biscarotte
• See-ming Lee
• Unhindered by Talent
• ansik
• JKonig
• RDECOM
• Pink Sherbet
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