Social Media Tx Dot Gpa Communications Conference

Social Media Discussion:Conversations Ignited by Technology

Chad Bockius / GPA Communications Conference9/15/2009

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http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded

Social Media, n.Technology that enables conversations to be more efficient and far reaching

Customers haven’t changed; communication has

The old way

»Monologue

»Push

»Control

»Closed

»Target messages

»Awareness

The new way

»Dialogue

»Pull

»Co-creation

»Transparent

»Create community

»Engagement

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Technology is changing how we communicate

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20,000,000

250,000,000

854,000,000

A few things you are probably thinking right now

»What if customers say something negative?

»How do we control the conversation?

»How do we control our employees?

» It will take too much time.

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What if they say something negative?

Turn negatives into positives:

» It’s an early detection system

»They are trying to help; involve them

»Change your brand perception

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How do we control the conversation?

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YOU can’t!

…but you can participate

How do we control our employees?

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It will take too much time

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It is actually more efficient…

…and you can’t afford not to

Red

uce R

euse

A few real-world examples

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»Dell: Crowdsourcing ideas

»MoDOT: Facebook Fan pages for projects

»GOVLOOP: Social network for govt. workers

»TxDOT: Facebook/Twitter presence

Dell: Crowdsourcing ideas

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“IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology”

- Dell IdeaStorm

“IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology”

- Dell IdeaStorm

MoDOT: Facebook Fan pages for projects

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GOVLOOP: Social network for govt. workers

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TxDOT: Facebook/Twitter presence

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Recommendations and resources

»Define your goals

»Get involved now

– Monitoring

– Listening

– Building

– Participating

»Stay committed

»Build support

» 101 Twitter Resources

» Facebook Fan page guide

» Govloop.com

» Bazaarblog.com

» Microsoft Gov 2.0

» SocialWare

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Thank You!

Chad Bockius

Director of Product Marketing, Bazaarvoice

chad@bazaarvoice.com | @bockius

www.bazaarblog.com | twitter.bazaarvoice.com

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