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Presented at the Environment Virginia Conference, VMI, Lexington, VA 2011. A discussion on the pros and cons of using social media using Virginia State Parks as an example.
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Social Media
The Good, The Bad andThe Ugly
The GoodNew, loyal customers
• Facebook: 19,000 Fans
• Twitter: 12,000 Followers
• Enews: 20,000 subscribers
• Blog posts: 20+ posts per week 12,000+ weekly page views
The Bad
Spam, Bad Comments, Inattention, Boring
The best defense is a good offense
• Have a social media policy– Tells when you will remove comments– Says you will remove spam and unsolicited
posts and defines what those are for you
• Enforce the policy, police your page
• ENGAGE AND RESPOND
The Ugly
Hijacked!
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