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Presented 2/4/12 to the Publisher’s Conference for Commercial Printers in Warrenton, Va. Thanks to Sid Chadwick of Chadwick Consulting (www.chadwickconsulting.com) for the invitation and to all attendees for the engagement!
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Social Media & Stuff!
Thanks, Epicponyz.com!
Questions?!
1960: Jerome McCarthyʼs 4 Ps!
Ogilvy & Mather, 2009:!
From: To:
• Product!!• Place!• Price !• Promotion!
" EXPERIENCE " EVERYPLACE " EXCHANGE " EVANGELISM
How many people, exactly?!
U.S. adults 21+: 210 million
Who are they?!
Source: Pew Internet!
Pew: 65% of adults use social networking sites; 43% on a typical day.!
Source: Pew Internet!
Twitter CEO Dick Costolo:!
" 100 million users are active on Twitter " 55% log on every day via mobile " 40% of active users do not Tweet or
have not Tweeted in the last month. " Twitter.com sees 400 million unique
visitors each month
As of October 2011!
Theyʼre out there.!
--Jakob Nielsen!
Sample SoMe goals: JetBlue Airways"
" sbroderick@mckinseydevelopment.com"" mckinseydevelopment.com"" facebook.com/mckinseydevelopment"" @McKinseyIMC
Questions?!(Seriously this time.…)!
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