Social Media-Palooza (Part I), by LeapFrog Interactive

Social Media Palooza

Your Presenter

Michael Wunschwith special guest Emily Van Winkle

+ The Evolving Media Landscape

+ Social Media History

+ Why Is Social Media Important

+ The Good, The Bad

+ The Blogosphere

+ Looking Ahead

Today’s Agenda 3

QUESTIONWhat is your current definition

of Social Media?

? ?

?

The Evolving Media Landscape

Integrated Digital Lifestyle 6

Today’s consumer is always on

at work.

Integrated Digital Lifestyle 7

Today’s consumer is always on

at home.

Integrated Digital Lifestyle 8

Today’s consumer is always on

at leisure.

Today’s Consumer Has Changed (for good)

The Break Up 10

Social Media History

QUESTIONWho is credited with being the

first social networking site?a) Friendster b) Facebook c) SixDegrees

?

?

QUESTIONWho is credited with being the

first social networking site?a) Friendster b) Facebook c) SixDegrees

?

?

The Evolution of Social Media

1995 2010

2006

2003

2004 2005

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Who Dominates?

QUESTIONApproximately 5% of Twitter users

account for 75% of all activityTrue / False

?

?

QUESTIONApproximately 5% of Twitter users

account for 75% of all activityTrue / False

?

?

The Power of the People

3,279,102  friends 620,359  friends

1,043,850  friends 218,172  friends

1,824  videos  uploaded  Channel  Views:  20,024,491

330  videos  uploaded  Channel  Views:  2,221,268  

137,206  followers   4,848  Followers

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What is Social Media Marketing?

+ A collective experience based on relevancy

+ A digital experience with no boundaries

+ A loss of brand control – Gain of community

+ Participatory

+ Experiencing massive growth fueled by our need to interact

+ A new era of conversation and consumer control

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The Era of Conversation and Consumer Control

Advantages:

+ Personalizes the brand+ Shows the culture of a company

+ Lower cost than traditional marketing and advertising

+ Helps accomplish branding goals+ Extends the branding reach

+ Large Search Engine Optimization impact+ Links, fresh content, more real estate

20

The Era of Conversation and Consumer Control

Disadvantages:

+ Huge time investment

+ Once content is posted, it’s almost impossible to remove from the Internet+ Example: Domino’s

+ No control of conversation, only influence

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One of the dangers to the effective adoption of social media as a marketing strategy is the large percentage of those who consider themselves knowledgeable – but have no social media experience.

22The Era of Conversation and Consumer Control

What Are The Possibilities?

Three Main Forms of Social

+ Sharing+ Del.icio.us, StumbleUpon, Mixx

+ Networking+ Facebook, MySpace, Bebo

+ Publishing+ Twitter, YouTube, Yelp

23

QUESTIONMore than 70% of Facebook users

are outside the United States.True / False

?

?

QUESTIONMore than 70% of Facebook users

are outside the United States.True / False

?

?

QUESTIONWhat are the strengths and

weaknesses of your organization?

? ?

?

Why Is Social Media So Important

The Power of the People

Social Media Stats

+ 70% of consumers rely on various types of social media sites

+ Dell has attributed more an $6.5 million in revenue directly to Twitter

+ Best Buy has over 2,500 employees assisting customers via Twitter on the Twelpforce initiative with full ad support

+ Over 50% of the Fortune 500 maintain at least one active Twitter account

+ More than 50% of Twitter users report using for business purposes

+ Social media sites score significantly higher than company websites as the source of information most likely to influence their purchasing decisions

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The Power of the People 29

61% of Facebook’s users are middle aged and older

Females 55 to 64 years old are the fastest growing segment on Facebook

1 out of 8 couples married in the US met using social media

The Power of the People

Social Media Stats

+ 62% say they value the information received in their conversation more than information received from ads

+ 75% of survey respondents said they spend at least one hour a week on social networks, with almost 19% spending more than seven hours a week on those sites

+ Consumers, especially men, feel better about companies and their brands when they can interact with them through social media

+ 58% said if they tweet a poor customer service experience, they would like the company to respond

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A New Paradigm

+ Must be transparent

+ Consumers will catch you

+ Personas and real people

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A New Paradigm for Advertising

+ Continuous effort / must have commitment

+ Major investment in time

+ Very personal

+ The social community comes first

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The Brand Importance

+ Your brand values are what your consumers say or think they are

+ Your brand is evolving with or without you!!!

+ Your consumers are absolutely part of the conversation

+ As a brand, you can listen

33

The Brand Importance - Engagement

+ Brands must establish rules of engagement+ Do you correct errors+ How do you provide support+ Will you ask for consumer feedback+ Are you prepared to reward good behavior

+ Know your landscape

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QUESTIONWhat are your brand values?

? ?

?

Social Media & SEO

+ Universal search

+ Direct impact on search results

+ Search trending more social

+ Real estate over position

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The Good, The Bad, The Downright Ugly

QUESTIONHow many hours of video are

uploaded to YouTube every minute?a) 12 hours b) 24 hours c) 32 hours

?

?

QUESTIONHow many hours of video are

uploaded to YouTube every minute?a) 12 hours b) 24 hours c) 32 hours

?

?

The Good: Dell – Zero to Hero 40

The Good: PostSecret 41

The Good: EA Joins Conversation 42

The Good: (Twitter Response) 43

The Good: Starbucks 44

The Bad: 45

The Bad - Molson 46

The Bad – Chevy Video Contest 47

The State of the Blogosphere

QUESTIONWho are the most prominent

bloggers in your industry?

?

?

?

Should Our Brand Blog?

+ What is commitment level

+ Set content calendar / mins.

+ Strategy – one or many (purpose)

+ Not content for content’s sake

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Next Week’s Agenda

+ Educating Staff / The Commitment

+ Social Response Matrix / How and When

+ PR Emergency Planning

+ What Platform for your Business

+ Measuring Success

+ Social Media Plan Creation

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Questions?