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Social Media Overview presented at Social Media Training course for Fingal Development Board on Wednesday 14th September, 2011
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Comhairle Contae Fhine Gall Fingal County Council
Social MediaDominic Byrne,
Fingal County Council
Social Media Training - 14th September, 2011
http://www.youtube.com/watch?v=x0EnhXn5boM
WHAT ISSOCIAL MEDIA?
SOCIAL MEDIA IS ANY ONLINE TOOL OR SITE,
THAT IS BASED ON INTERACTION WITH
USERS AND VISITORS
Online Communities
http://www.boards.ie
Blogs
http://www.boards.iehttp://www.huffingtonpost.com
MicroBlogs
http://www.twitter.com/fingalopendata
Wikis
http://www.wikipedia.org
Social Networkshttp://www.facebook.com/fingallibraries
Social Bookmarks
http://www.delicious.com
Video Sharing
http://www.youtube.com/user/dubcilib
Image Sharing
http://http://www.flickr.com/photos/dlrlibraries/
WHY USESOCIAL MEDIA?
SOCIAL MEDIA IS NOT A PASSING TREND
IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE
Broadcasthttp://www.flickr.com/photos/opensourceway/5538036046/
Dialoguehttp://www.flickr.com/photos/crystaljingsr/3915512588/
The conversation is happening now …
… are you participating?http://www.flickr.com/photos/greencolander/2503742560/
Generation Z …
… are ‘digital natives’
http://www.flickr.com/photos/umpcportal/4581962986/
THEY DON’T CARE WHAT YOU SAY
THEY CARE WHAT THEIR FRIENDS THINK.
WHATSHOULD YOU DO?
Listenhttp://www.flickr.com/photos/walkadog/3353936487/
Sharehttp://www.flickr.com/photos/ryanr/142455033/
Let Go …
http://www.flickr.com/photos/furious-angel/297584201/
Connect
http://www.flickr.com/photos/aerosolhalos/5134485529/
RESOURCEIMPLICATIONS
Cost
http://www.flickr.com/photos/bstabler/770416963/
Time
http://www.flickr.com/photos/adwriter/367570814/
Corporate Connection
http://www.lumaxart.com/
MEASURINGTHE BENEFITS
Quantity
http://www.flickr.com/photos/40626436@N00/3839400717/
Quality
http://www.flickr.com/photos/40626436@N00/3839400717/
SOCIALMEDIA TOOLS
TweetGrid – Twitter Aggregator
socialmention – Feed Aggregator
tweetreach – Twitter Reach Analysis
TweetStats – Twitter Statistics
Insights – Facebook Statistics
ONLINEBEHAVIOUR
U.K. Govt. Online Participation Policy
http://www.civilservice.gov.uk/Assets/participation_online_tcm6-3244.doc
U.S. EPA Social Media Guidance
http://govsocmed.pbworks.com/f/should_i_respond_online.pdf
http://www.youtube.com/watch?v=8TkeV_JgZq4
Comhairle Contae Fhine Gall Fingal County Council
Social MediaDominic Byrne,
Fingal County Council
Social Media Training - 14th September, 2011
Licensed under aCreative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License
http://creativecommons.org/licenses/by-nc-sa/3.0/
Use of any Fingal County Council or Fingal Development Boardlogos and brands are not covered by this license.
Pictures as marked used under Creative Commons license.
If you believe any content is infringing copyright, please contact us via http://data.fingal.ie
www.slideshare.net/fingalopendata
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