Social Media Optimization

Social Media Social Media OptimizationOptimization

Ronald Loh

Social MediaSocial Media• Social Media and Traditional Media becoming just

Media.• Content is based on an interactive online

conversation• Steadily increasing in importance

Social Media Social Media OptimizationOptimization

• More easily Linked to & Higher Visibility• Drive traffic through channels beyond search

engines• Helps drive Business 2 Customer relationships

(Reviews, Q&As)• Create a positive feedback loop

Social Media is bypassing traditional SEO Social Media is bypassing traditional SEO

5 NEW Rules Of SMO5 NEW Rules Of SMO

(Rohit Bhargava, 2010)

5 NEW Rules Of SMO5 NEW Rules Of SMO

(Rohit Bhargava, 2010)

5 NEW Rules Of SMO5 NEW Rules Of SMO

(Rohit Bhargava, 2010)

5 NEW Rules Of SMO5 NEW Rules Of SMO

(Rohit Bhargava, 2010)

5 NEW Rules Of SMO5 NEW Rules Of SMO• Encourage the ‘Mashup’

Uses & combines data, presentation or functionality from 2 or more sources to create new services.

E.g. WikipediaVision = Google Map + Wikipedia API.

Combines both data to show where latest updates of Wikipedia is written in semi-real-time.

(Rohit Bhargava, 2010)

Company ExamplesCompany ExamplesWildNet Technologies:

Clients: Discovery Channel, Fidelity International, HP, Virgin Mobile

Social Networks: Facebook, Twitter, Linkedin, MySpace, StumbleuponBlogs: Blogger, WordpressImages & Videos: YouTube, Metacafe

Business Examples IBusiness Examples IRenault Social Media Hub

Business Examples IIBusiness Examples IIVirgin: Richard Branson

Social Media Platforms used:Facebook, Twitter, Google+, Blog

Why use Social Media?‘Interact with customers.. keeping them up to date on daily information.. getting their points of view on how Virgin could possibly improve service.’ – Sir Richard Branson

ChallengesChallenges

• Managing reputation• Delivering customer service• Acquiring new customers• Increasing sales from existing customers• Increasing engagement with brand• Acquiring insights • Risk viral > Flop• Lose roots / dilute value of brand• Constant update and attention

Social Media can be used against Social Media can be used against

youyou

OpportunitiesOpportunities

• Wider reach• Online visibility• Quick• Less viewed as 'push' ads• New target segment• Employment• Deliver customers‘ needs & wants

How to overcome challenges?How to overcome challenges?

• Use brand monitoring tools to review customer conversations > respond accordingly

• Measure ROI and use analytics to locate problem and make changes

• Relevancy, and market to specific segment.• Constant update and attention / manage the

image and the conversation that is going on about the brand

• Minimize risk by doing market research