Social Media Measurement and Monitoring for Beginners

IABC International AssociationOf Business Communicators

Houston

social media bootcamp for communicators

Houston

Social Media Measurement and Monitoring

Sandra FernandezManager of Public Relations

Houston Public Library

Houston

Social Media Landscape

Houston

Social Media Landscape

Houston

Social Media Metrics

Houston

Social Media Measurement and Monitoring

Photo 1

Houston

Social Media Measurement and Monitoring FOR BEGINNERS

QUESTIONS TO CONSIDER

Houston

What’s your objective? What are you trying to

achieve? What problem are you

trying to solve? What were you hired to do?

Houston

What are you going to measure? Fans, comments, subscribers,

new customers, engagement levels, responses…

What are you going to measure against? What are you using as a

benchmark? Where are you beginning?

Houston

HOW MUCH?

How much of your resources are you going to invest in measurement?

Do you have money to spend?

Are you going to do analysis in-house or outsourced?

Houston

When are you going to look at your metrics?

Houston

Metrics vs Analysis

Houston

Social Media Measurement and Monitoring FOR BEGINNERS Things you start tracking today, for FREE

(or little money) + your time # of Followers/Fans/Subscribers Traffic to your blog – visits NOT hit Comments on your blog or your FB page and

responses on Twitter Links to your site or social media channel Clickthroughs on the links you share with your

networks Retweets, Trackbacks, Sharing

Houston

Social Media Measurement and Monitoring FOR BEGINNERS Some things you want to start tracking

next Conversation types Level of engagement Attitudes Satisfaction

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs

Google Analytics -- http://www.google.com/analytics/

Houston

Alexa’s Site Info -- http://www.alexa.com/siteinfo

Houston

RSS Feeds, FeedBurner -- http://www.feedburner.com/

Houston

OW.LY URL Shortener (HootSuite) -- http://hootsuite.com

Houston

BIT.LY URL Shortener -- http://bit.ly/

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Blogs Mentions

Social Mention -- http://www.socialmention.com/

Google Alerts: News, Blogs -- http://www.google.com/alerts

Technorati -- http://technorati.com/

Houston

Comments & Trackbacks

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter

Number of Followers

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter

Responses

Retweets

Mentions

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter Social Mention --

http://www.socialmention.com/

Twitter Search -- http://search.twitter.com/

Twazzup -- http://www.twazzup.com

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Twitter “Decks” & Clickthroughs

TweetDeck -- http://www.tweetdeck.com/

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Facebook

Number of “Fans”

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Facebook

Demographics on your fans

Fan interactions on your page

Houston

Social Media Measurement and Monitoring FOR BEGINNERS -- Facebook Comments Sharing (links)

Mentions Social Mention --

http://www.socialmention.com/

Facebook Search

Houston

Recap – questions to ask first What’s your objective? What are you going to measure? What are you going to measure

against? How much of your resources are you

going to invest in measurement? When are you going to look at your

metrics?

Houston

Recap – Free tools to use TODAY Blogs

Traffic Alexa.com’s Site Info tool -- http://www.alexa.com/siteinfo Google Analytics -- http://www.google.com/analytics/

Ranking Alexa.com’s Site Info tool -- http://www.alexa.com/siteinfo

Links OW.LY URL Shortener (HootSuite) -- http://hootsuite.com BIT.LY URL Shortener -- http://bit.ly/

Mentions Social Mention -- http://www.socialmention.com/ Google Alerts: News, Blogs -- http://www.google.com/alerts

Tip, use “link:http://www.houstonlibrary.org” to find sites linking to yours Technorati -- http://technorati.com/

Comments & Trackbacks RSS Feeds (subscriptions)

Houston

Recap – Free tools to use TODAY Twitter

# of Followers, # of Responses, # of Retweets, Mentions Twitter Search -- http://search.twitter.com/ Social Mention -- http://www.socialmention.com/ Twazzup -- http://www.twazzup.com

Clickthroughs OW.LY URL Shortener (HootSuite) -- http://hootsuite.com BIT.LY URL Shortener -- http://bit.ly/

Trends TweetStats -- http://tweetstats.com Twitter Analyzer -- http://twitteranalyzer.com/ Twitter Sheep -- http://twittersheep.com/ Twitter Grader -- http://twitter.grader.com/

Houston

Recap – Free tools to use TODAY Facebook

# of Fans (“Likers”) Demographics on Fans Comments Sharing Attendance at events Clickthroughs

OW.LY URL Shortener (HootSuite) -- http://hootsuite.com BIT.LY URL Shortener -- http://bit.ly/

Mentions Social Mention -- http://www.socialmention.com/ Facebook Search

Houston

Paid Tools for Monitoring & Analysis Omniture --

http://www.omniture.com/en/products/online_analytics/discover

PR Newswire -- http://www.prnewswire.com/products-services/targeting-monitoring-measurement/social-media-monitoring/

Radian6 -- http://www.radian6.com/ Scout Labs -- http://www.scoutlabs.com/ Sysomos -- http://www.sysomos.com/ Viral Heat -- http://www.viralheat.com/ Web Trends (powered by Radian6) --

http://www.webtrends.com/Products/SocialMeasurement

Houston

Paid Tools for Monitoring & Analysis Cymfony -- http://www.cymfony.com JD Powers --

http://businesscenter.jdpower.com/?f=/jdpacontent/corpcomm/Services/content/WebIntelligence.htm

ListenLogic -- http://www.listenlogic.com/ Nielsen Buzzmetrics -- http://en-

us.nielsen.com/tab/product_families/nielsen_buzzmetrics

Visible Technologies - http://www.visibletechnologies.com/

Houston

Bibliography – Articles & Blogs Stop the Interruption: Push Versus Pull in Media

Relations http://blog.journalistics.com/2009/stop-the-interruption-pull-versus-pull-media-relations/

PR people can measure social media. We just need to learn. http://nextcommunications.blogspot.com/2010/05/pr-people-can-measure-social-media-we.html

PR Measurement Tips to Grade Your Campaign’s Performance http://www.ereleases.com/prfuel/pr-measurement-tips/

KD Paine’s Measurement Blog http://kdpaine.blogs.com/

Communication Overtones (blog by Kami Huyse) http://overtonecomm.blogspot.com/

Houston

Where to find me www.SandraSays.com www.twitter.com/sandrasays www.facebook.com/sandrasays www.linkedin.com/in/sandrafernandez

sandra@sandrasays.com

Social Media Measurement and Monitoring for Beginners

Technology

Measurement Techniques: Part 2B Packet monitoring Flow measurement Data interpretation

Monitoring and effects measurement

Bluegrass PRSA Monitoring and Measurement

Monitoring & Measurement

Network Monitoring and Measurement

eOperations Performance Measurement and Monitoring

Bop monitoring-piston position measurement

Measurement data monitoring system testo Saveris. · Measurement data monitoring system testo Saveris. ... The data monitoring system testo Saveris of ... measuring cycles and alarms

Density Measurement for Quality Monitoring and …€¦ · Density Measurement for Quality Monitoring and Process Control. 2 ... pipes In-line measurement ... such as mass balance

Effective Risk Management, Measurement, Monitoring Controlpmibaltimore.org/pmi/events/attachments/Effective-Risk_23-Feb-09... · Effective Risk Management, Measurement, Monitoring

Rff Rpt Measurement and Monitoring

Distributed Monitoring and Measurement System for

Machine Health Monitoring Sensors Measurement Types …€¦ · Machine Health Monitoring Sensors Measurement Types in Online ... Not all assets require or have all these measurement

MEASUREMENT, MONITORING, MANAGEMENT AND RISK …

MEASUREMENT & MONITORING IN POWER SYSTEMS · measurement device for panel mounting measurement & monitoring in power systems multifunctional power measurement device for panel mounting

Measurement, localisation, and monitoring of partial

Monitoring Liner Diameter Measurement - Venteville

Social media masters monitoring and measurement

NPL Beginners Guide to Measurement

Automatic vibration measurement - AVA Monitoring