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Presentation for small businesses about social media marketing plans.
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Strategizingyour social media marketing plan
Social Social MediaMediaToolsTools
blogsblogs
micromicroblogsblogs
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videocastsvideocasts
photophotosharingsharing
videovideosharingsharing
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virtualvirtualworldsworlds
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socialsocialnetworksnetworks
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Social Media is LISTENING
Social Media is CONVERSATION
Social Media BUILDS BRANDS
Social Media is MEASURABLE
WHO?
How do they communicate?
WHAT?
Get leads?
Make business deals?
Make money?
StrategyObjectives
Tactics
StrategyObjectives
Tactics
Pick the right TOOLS
Strategy:Leverage social media for your
business
Objective:Increase inquiries
Before you continue:
Give them a reason to inquire.
Quality Product
Quality Service
Good Reputation
Tactic:Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.
Tactic:Cultivate a fan base with a
Facebook Page to build your brand, increase
awareness and encourage inquiries.
Tactic:Build a following on Twitter and communicate directly with potential and existing
customers.
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