Social media & marketing final 2 presentation

Worcester County Sheriff’s Office

Social Media Analysis

SOCIAL MEDIA & MARKETING FINAL PRESENTATION

WORCESTER COUNTY SHERIFF’S OFFICE SOCIAL MEDIA ANALYSIS

• LOOK AT EXISTING SOCIAL MEDIA WITH QUANITATIVE & QUALITATIVE ANALYSIS

• DISCUSS GROUNDSWELL PRINCIPLES

• NEW APPLICATIONS

• STRATEGY AND LONG TERM SOCIAL MEDIA GOALS

* First thing every morning, check sites like Addictomatic as well as Google Searches for content on the web about Worcester County Sheriff’s Office & Sheriff Evangelidis

SHERIFF’S FACEBOOK PAGE

*Responsible for managing 3 FaceBook Pages – Sheriff Evangelidis, Worcester County Sheriff’s Office & Worcester County Reserve Deputy Sheriff’s Association

*Strongest of all 3 Facebook Pages – almost 4,000 FB Friends*Groundswell likes a mix of fun, informative and personal content, example

New Balance Sneaker Post

WCSO OFFICIAL FACEBOOK PAGE

• Over 1,300 Friends on FB for Worcester County Sheriff’s Office Page• Content here for the Groundswell has to be professional and public safety oriented

• Example of Public Safety Content – Iris Scan Program for Children Post• Groundswell seems to be fascinated by posts of inside “walls” of jail

• Also use FB as a tool to post WCSO Job Openings

Story goes National with PBS thanks to Social MediaMeet WCSO K-9 Nikita

Nikita will star in episode 4 of National PBS Series Shelter Me

• Story was featured in Telegram & Gazette and run by every paper in Worcester County – lots of exposure on the web & social media• The Groundswell LOVES great stories about animals

RESERVE DEPUTY FACEBOOK PAGE

• Smallest following of all the FaceBook Pages• Charitable arm of Sheriff’s Department

• Most of the Groundswell (Reserve Deputies) tend to be older demographic

*FaceBook Posts here are for Food & Coat Drives and other Charitable Works• Recent posts highlight professional athletes and new Reserve Deputies –

Former New England Patriot Joe Andruzzi and New England Revolution Soccer Star Diego Fagundez

FACEBOOK INSIGHTS

• Receive weekly FaceBook Analytics – FaceBook Insights• Total Page likes up slightly .4% , Total Reach up 76.9% from previous week

• Try to keep content fresh, new & interesting to drive traffic

WORCESTERCOUNTYSHERIFF.COM

W3 Web Award GoldInternational Academy of the Visual ArtsWorcester County Sheriff’s OfficeWebsite Design

Award Winning Web-Site

WORCESTERCOUNTYSHERIFF.COMDASHBOARD

*Responsible for Back-End Maintenance -Posting Press Releases, News Articles etc..* Always utilize SEO (Search Engine Optimization, lots of tags!!)*Word Press Updates*Track Analytics Dashboard - Visits, Pageviews, Bounce Rate, New Visits

LEW EVANGELIDIS @SHERIFFLEW

• Growing Platform – Only 239 Followers, 176 Tweets• Utilizing more now with #sherifflew hashtags, retweets, tweeting pics, following others

Sheriff Lew Evangelidis : Where are you heading?

YouTube Analytics

• YouTube is not biggest Social Media Platform for WCSO• Will continue to make short video clips when possible• Will continue post videos on FB page and Website

INCORPORATE GROUNDSWELL PRINCIPLES

Tapping the Groundswell with Twitter“There is more to Twitter than Meets the Eye”

Twitter supports all 5 objectives –Listening, Talking, Energizing, Supporting & Embracing of the Groundswell

More Effective Uses of Twitter for Worcester County Sheriff’s Office:• Begin to “Co-Tweet” or “Tweet-Deck”

• Set up Tweet Card for FREE Twitter Analytics

Respond, Retweet and Link

According to The Groundswell:“Twitter may be among the simplest, most powerful social tools you can use. Just make sure you integrate it with the rest of your social channels.”

Groundswell StrategyWCSO Social Media Management Made Easy Using Hootsuite

• Will now begin to use Hootsuite to manage all social media networks from one place• Can create custom content, schedule messages, reply, retweet and “like” messages and perform a range

of social media actions directly from one stream – Hootsuite Dashboard• Will now begin to add MORE Social Network Platforms – Instagram, Flickr, Vimeo, YouTube

• Will now be able to reach the Groundswell with WCSO message more efficiently and effectively