Social Media Madness: New Horizons Presentation

Social Media

Social Media Tools?

What is Social Media?

“an Umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio”

-Wikipedia

Simply put…Conversation Online!!!

So what?? Why Should I care?BECAUSE 3 OUT OF 4 AMERICANS USE SOCIAL TECHNOLOGY. Forrester, The Growth Of Social Technology Adoption, 2008

BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS. Nielsen, Global Faces & Networked Places, 2009

Because time spent on social networks is growing at 3X the overall Internet rate, accounting for ~10% of all Internet time. Nielsen, Global Faces & Networked Places, 2009

Because “Technology is shifting the power away from the editors, the publishers, the establishment, the media elite”. - Rupert Murdoch, Global Media Entrepreneur

SOCIAL MEDIA beats Google in referred traffics

#1 Activity on the web

By the end of 2009, generated $ 6.5 Million in sales from Twitter alone.

Since April, 2008, Comcast has helped over 150,000 customer through Social Media

Over 50,000 product ideas through Facebook

“We don’t have a choice whether we do Social Media, the question is how well we Do it” - Eric Qualman

Social Media Strategy

#1

#2 Listen

Learn about your Audience!!

#3 Choose Channels/ Tools

#3 Set Home-base

#4 Engage

#5 Choose TEAM

#6 Analyze, Measure, Optimize

Increase Facebook Fan Page

#1: Embed Widgets on Your Website

#2: Invite Your Email and RSS Subscribers

#3: Make a Compelling Welcome Video

#4 Use Facebook Apps

#5 Place Facebook Ads

Twitter for Business

Share Information

Market Intelligence

Build Relationships

Passionate Advocates

Product Improvements

SALES

The key is to

post messages that your followers will find compelling

What are you going to post about?

Relationships, immediate customer service, get-in-radar, etc

LINGOFollowingTweet@usernameDM, or direct messageRT, or retweetTrending TopicsHashtag (#)TweetupShortened URLs

Strategy: Free your tweeter bird

#1

#2 Determine Goals

#3 Twitter Profile

#4 Build

#5 Track, Measure, Iterate

Why LinkedIn?

• Free!!! most of it • Not >professional site• GLOBAL market reach• Increase VISBILITY of the brand• Reaching the “Right People” • Generate traffic• Facilitate introduction• Experts opinions • Competitors/Industry health

LinkedIn Strategy

Home-Base

Network

Recommend

Answers Services Search Groups

Marketing Sessions

Competitors OR

Industry

New Market &Opportunities

owner

Linkedin Crowd

Polls Events Presentation Buzz

Gotcha Know!!!

Companies don’t blog, Individual do

Read other blogs

Blogging is not a replacement

Blogging Strategy

#1 It’s All About Community

#2 Content is KING

#3 Beyond Just Text and Pictures

#4 SEO

#5 Encourages Interaction and Action

Photo CreditsLeft only direction: http://www.clker.com/clipart-13792.htmlCalculator: http://inspiredeconomist.com/tag/environmental-calculators/Headshift Business card discussion: http://www.flickr.com/photos/criminalintent/2744040362/in/gallery-45315641@N05-72157623155844517/Online Sex: http://www.tesionline.com/intl/indepth.jsp?id=335Dell Twitter: http://www.pcworld.com/article/184076/dell_proves_that_twitter_can_be_profitable.html Stick Man: http://www.ignitesocialmedia.com/98-of-social-media-survey-results-are-insignificant/Comcast: http://www.spudart.org/blogs/illustration_comments/3516_0_8_0_C/Starbucks: http://www.theseattlespecialist.com/seattle-real-estate/starbucks-downturn-because-of-real-estateStop 0r I will: http://blog.thoughtpick.com/2009/06/top-20-social-media-jokes-clips-and-cartoons-mayjune-2009.htmlWe can do it: http://www.designspongeonline.com/2009/10/biz-ladies-09-project-management.htmlSet Goals: http://ccsmallbusiness.wordpress.com/2008/11/04/set-goals-for-your-business/Kid Listen: http://ovarukrastradio.site40.net/Social Channels: http://avtecmedia.com/marketing/social-networking/Sorry Leonard: http://blogs.msdn.com/b/stevecla01/archive/2007/06/16/the-world-has-gone-facebook-mad.aspxHomeBase: http://www.csc.gov.sg/html/Newsletter/apr2006/c54.htmlKids of conversation: http://www.flickr.com/photos/11739182@N03/1263985679/in/gallery-45315641@N05-72157623155844517/Argentina Fifa 10 World Cup: http://www.fifa.sportsportal.org/argentina-2010-fifa-world-cup-roster/Mashable Twitter Graph: http://www.toprankblog.com/2008/08/tweetpoll-results-on-social-media-monitoring-and-measurement/Facebook Face: http://worldphotocollections.blogspot.com/2010/02/real-facebook-funny-photos.htmlIncrease Fan : http://relatingonline.com/wp-content/uploads/2010/08/Facebook-Fans.jpgFacebook Widget: http://winterstreetdesign.com/blog/set-up-a-facebook-page-for-your-business-2/,

http://www.socialmediaexaminer.com/21-creative-ways-to-increase-your-facebook-fanbase/Our connected World: http://www.shaanhaider.com/2010/08/why-social-networks-aint-good-for.htmlSubscribe and Win: http://wallstory.wordpress.com/category/free-stuff/Twitter Bird Joke: http://hyperactivedesign.wordpress.com/tag/photography/Twitter Business: http://pistachioconsulting.com/twitter-means-business-minnesota-case-studies-and-more/Twitter Box: http://technmarketing.com/wp-content/uploads/2009/03/twitterbox.jpgOprah Twitter: http://www.socialmediaprism.com/2010/09/quick-guide-to-twitter-lingo.htmlTwitter Research: http://www.twitip.com/twitter-for-research-why-and-how-to-do-it-including-case-studies/Target Arrow: http://www.changeyourlifehacks.com/2009/02/11-hacks-on-how-to-set-goals-that-can-change-your-life/Measure Tape: http://healnh.org/YYFH/toolkits/2009/01/waist-circumference.cfmLinkedIn Man: http://www.gifttrap.com/comments/what-merchanise-will-facebook-offer/Rule Of Thumb: http://www.culturebuster.com/chapter_24_lash_page_4.phpSEO: http://www.geekzu.com/basic-search-engine-optimization-tips/SM Media Marketing Madness: http://blog.thoughtpick.com/2009/06/25-social-media-jokes-and-comics-episode-1.html

Presented by

Fisher LaishramEmail: fisherlaishram@socialbuzzers.comFacebook: http://facebook.com/fisher.laishramFan Page: http://facebook.com/SocialBuzzersLinkedin: http://linkedin.com/in/fisherlaishram

Website: www.socialbuzzers.com