Social Media Introduction to NWF Staff

An Overview of Facebook, Twitter, Linkedin and Yammer

By Danielle BrigidaManager of Social Media

There are more than 100,000 non-profit Pages on Facebook

An average user is connected to 80 community pages, groups and events

NWF on Facebook

Page, Group, Profile

Facebook Page• Must have an official rep as an admin• Communicates broadly (comments,

posts)• Posts and pages are available to

everyone • Anyone can “Like” your page • Admins post under the page name• Tabs and Insights are available

Facebook Group

• Closed space for small groups • Offer more privacy settings and options• Members must be approved or added

by other members• They are notified by default• Collaborate through chats, photo

albums, docs and group events• No insights or tabs available

New Facebook Groups:

Facebook Profile?

• Violates Terms of Service

• No analytics• Can’t test • They may not want to

friend you

Understanding Terminology• Status – Update your friends with links, photos, or info• Admin – person who runs a page or group.• Wall – Public messaging on your profile• News Feed – Where you can view friend/page updates• Insights – Facebook page analytics• Tagging – Type the "@" symbol. Select the friend, page,

event, group or app you want to tag from the drop-down menu.

Use Custom Audiences

Use Powerful Imagery and Ask Questions

Engagement Tips

• Ask questions they can answer• Use @_name to mention other pages/people• Post colorful/interesting photos• Create a landing tab (using iframes)• Comment again after other comments have

been made

Make Sharing Easy

National Wildlife Federation

Forest Justice Campaign

Certified Wildlife Habitat Page

Pay Attention to Audiences

Be Yourself

Introduction to Twitter

Your Twitter Profile*What Others See*

Your Twitter Home

What is a Mention?

What is a Retweet?

What Does NWF Tweet?• Questions• Blog Entries• Random Facts• Breaking News• Program Info• Timely Events• Retweet• Replies to People

What is a Hashtag?

Use http://search.twitter.com

• Words• Location• Dates• Feelings • Links/RTs

Use Twitter Lists To Find New People

www.prnewsonline.com

Example of a Twitter Listhttp://twitter.com/#!/NWF/nwfstaff

Search Twitter Bios

@wildlifeaction

Wildlife Watch on Twitter

Making the most out of LinkedIn

Ways Nonprofits Use LinkedIn

Join Your Company Page

Explore NWF’s Page

Check Out NWF’s Analytics

Add Your Events

Join Many GroupsThey Increase Your Network

Keep Track of CareersInmaps.linkedinlabs.com

• Former Staff• Donors• Volunteers and Supporters

Tips for Maintaining a Group

• Don’t over post

• Be relevant

• Answer and ask questions

• Moderate comments and spam

Use Applications

Build Out Your Personal Profile

• Add a picture • Update your work section• Upload your existing contacts• Personalize your LinkedIn URL • Use keywords that accurately describe you• Let others find you• Add and recommend people you meet• Post your skills

What is Yammer?

Yammer serves as an internal network for NWF staff.

Yammer is used at NWF to share:• Share info on campaigns, programs, events, etc. • Share interesting articles about topics staff may like• Ask questions that staff may be able to answer• Share social media posts others may like

Yammer

The Benefits of Yammer

• Less formal than email

• You communicate with people you wouldn’t normally

• Organizes us on the backend

• Improves internal communication

Receive Yammer Updates

• Email Digest• Desktop Client• Smart Phone• Gchat, Sharepoint, Twitter integration, etc.

Read About Our Work

http://www.nwf.org/socialmedia

Questions?

By Danielle Brigidabrigidad@nwf.org

@starfocus on Twitter