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This is the presentation from the Social Media in Franchising event on the 19/04/2011 at the Sussex Hotel in Sydney.
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How To Create a Successful Facebook Page for your Franchise
HINT:
This doesn’t always work!
Tweet: #SMiFevent
Who is Lara Solomon?
• Owner of the Mocks brandwww.MyMocks.com
• Author of Brand New Day – The Highs & Lows of Starting a Small Business
www.BrandNewDay.com.au
• Chief Rabbit at Social Rabbitwww.SocialRabbit.net
• BigFoot at Steps – online social media training www.StepsLearning.com
• Winner of Telstra NSW Micro Business Award 2008• Finalist in Telstra Young Businesswoman Award in 2005 and 2008• Blogger for www.SmartCompany.com.au
These are Mocks – sock covers for mobile phones
• How to get started on Facebook
• Features available on a Facebook business page
• How to run a Facebook promotion within Facebook’s guidelines
• Techniques for getting people to “Like” your page
• How a post on your Facebook page has the potential to go viral
Why Have A Facebook Page?
To promote your product /service/business To increase brand awareness To reach people globally To increase the number of people you reach To increase sales To tell customers about new products/services To get feedback on products/services To create a community for your business/brand To engage your customers To increase purchase intent To build a relationship with your audience To make your customers feel loved!
4
Social Rabbit on Facebook – www.fb.com/socialrabbit
How to Get Started on Facebook
1. Work out the purpose of having a page for the business
2. Know why people should LIKE it
3. Know who your audience are
4. Know your keywords
5. Create a Facebook page – not a group or personal profile
Differences between Pages/Profiles/Groups
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Page New Groups (Oct 2010) Old Groups Profile
Can be used for business or personal
Can be used for business or personal
Can be used for business or personal
ONLY personal use!
As many people as want to can “like” the page
As many people as want to can join the group
As many people as want to can join the group
Limited to 5000 friends
Posts by the page admin appear in people’s newsfeeds & their friends can see them if they comment
Posts by anyone in the group can notify all members, depends on the member settings
Post by the group admins do NOT appear in the member newsfeeds
Posts by profile owner appear in friends newsfeeds
People can just “like” the page no need for approval
Can be set for automatic joining, or approval to join
Can be set for automatic joining, or approval to join
Have to approve each friend
Updates can be sent to all members at one time
No updates or messages can be sent to the group, but there is a group chat facility
Messages can be sent to 5000 members at one time
Can send messages to all friends
Can be customised with app’s CANNOT be customised CANNOT be customised Can be customised with app’s
Always public Can be public, private or secret Can be public, private or secret Can be public or private
Found by search engines NOT found by search engines NOT found by search engines Found by search engines (but can be locked down)
Posts come from the Page, not the admins
Posts come from individuals Posts come from individual admins
Posts come from profile owner
No one knows who the admins are (unless they say)
All group members are listed Admins are all listed -
Usernames available Usernames NOT available Usernames NOT available Usernames available
Insights about visitors available NO insights NO insights No insights
Page appears in online search
Page updates appear in news feeds of fans
Pages can be customised
Position yourself as an expert
Promote Events
Get Feedback
Consumers answering each others questions
Grow A Community
Consumers saying that they haven’t received their Mocks
Talk to Your Audience
Love negative comments!
Facebook Ad’s
Fans grew from 4,333 to 336,000 due to this ad
Stats on Fans
Running Competitions
RIGHT
Running Competitions
WRONG
https://www.facebook.com/promotions_guidelines.php
Growing Your Page
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- Invite your friends to become fans- Include your Facebook page details on your email signature- If you blog include the link at the bottom of each blog post- If you send an enewsletter to customers put it in there EVERY time with a link to your page- Post on other pages that are relevant as your page, but DON’T spam- Include your page details on your business card- Put a Facebook page like box on your website- Ask your fans to help you grow your fan base- Make sure your posts are good quality- Post consistently- Respond to all comments- Use Facebook ads- Run competitions- Incentivise them with LIKERS only content
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Social Media is ALL about relationships!
Content Going Viral….
There is NO formula
There is NO secret methodIt needs to be:
• Good quality content
• Promoted
• Relevant
• Sharing encouraged
Steps is an online social media training program for Facebook pages (LinkedIn launches May 1)
• Learn & do at the same time
• Opens Facebook to exactly where you need to be
• Perfect for beginners or more advanced users
• Use it with as many pages as you like
www.StepsLearning.com
LUCKY DOOR PRIZE TIME!
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