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Presentation for NIH'S National Cancer Institute in DC on April 16, 2008.
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Teach yourself about social media
“For Immediate Release” (FIR) podcast with Shel Hotlz & Neville Hobson
“PR Squared” blog by SHIFT Communication’s Todd Defren
“PR Blog” by Kevin Dugan “So Said the Organization” (SoSaidThe.org)
about social media in gov orgs (Canada) “Teaching PR” by UGA’s Karen Russell
Connecting publics: Using Social Media
Kaye D. Sweetser, Ph.D., APR
University of Georgia
sweetser@uga.edu
http://kayesweetser.com
What is social media?
Content creation Content sharing Community Includes
IM Social networks & groups Social bookmarking Self-publishing: blogs, podcasts, YouTube videos Presence/microblogging apps: Twitter Collaborative tools: wiki
Who uses social media?
Journalists! Publics!
Different voices
Internal communication Listening to your publics Talking to your publics
Internal communication
Wiki Social bookmarks for ‘clips’ Social network like Ning Internal blogs to foster conversation internally
Listening to your publics
Technorati Del.icio.us Digg Tweetscan
Sidebar
What do frozen peas have to do with anything?
Let’s listen.
Talking to your publics
Blog Podcast Social networks (Facebook, MySpace) Twitter Videos Use all these tools to interact!
Uphill battle
People will always talk about you - why not have them do it in your spaces
Stories are jumping from SM to MSM You’re not creating more work -- you might
actually decrease work if you properly integrate SM tools!
Teach yourself!
“For Immediate Release” (FIR) podcast with Shel Hotlz & Neville Hobson
“PR Squared” blog by SHIFT Communication’s Todd Defren
“PR Blog” by Kevin Dugan “So Said the Organization” (SoSaidThe.org)
about social media in gov orgs (Canada) “Teaching PR” by UGA’s Karen Russell
Contact me!
sweetser@uga.edu
http://kayesweetser.com
706-542-2409
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