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6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Social Networking & Social Media to Support
Patient Care
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Philip OakleyTechnology ConsultantOutserve Ltd
Blog
Phil OakleyOutserveWeb
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
What we do?
Outserve provides consultancy to help organisations get the
most from technology and the web.
Social Networking Definition
Social networking is the practice of expanding the number of one's
business and/or social contacts by making connections through
individuals.
What is Social Media?
Social media is content created by people using highly accessible and scalable publishing technologies. …
http://en.wikipedia.org/wiki/Social_media
Real Time Web
LOCATIONLOCATION
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Private Micro-Blogging/Social Media
DEMODEMO
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
7 tips for
Use a Twitter Client (Tweetdeck) Use Twitter Search Follow People Engage (otherwise don't bother) Publicise but mix with other content Link to your blog/site Think of ways to use (internal/mobile/text)
Groups
GROUPS
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
7 tips for
Invest in your profile Recommend People Ask for Recommendations Join Groups (NHS Professionals) Ask and Answer questions Don't link for the sake of it Link to me - www.linkedin.com/in/philoakley
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
7 tips for Facebook Be clear on Work/Personal Split Use Business/Work & Fan Pages Link Content (Twitter, Youtube, Blog posts) Join or create a Group Use Facebook events Facebook applications - Slideshare Advertise on Facebook
200 Million Blogs
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
WHO?WHO?
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Fastest Fastest Growing Growing Facebook Facebook group is group is women women over 55over 55.
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
“65% of companies plan to increase their use of social media for
internal communication in 2010”
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Business applications of social network analysis include:•Improving information flows/knowledge-sharing•Increasing innovative capacity•Removing blockages to career progression•Fast-track integration in mergers•Better corporate governance•Improving inter-organisational relationships
COMMUNICATION
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Text Message
MESSAGING
CHAT
NEWS FEED
WALL
COMMUNITIES & PHR
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
FeedbackTrends& Reputation
The NHS The NHS is 'Evil' is 'Evil'
and and 'Orwellian''Orwellian'
TRENDS – REAL TIME
Collaboration&
Building Teams
FEEDBACKFEEDBACK
CommunicationCommunication
CollaborationCollaboration
MessagesMessages
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Interested - External?
Linkedin Profile Twitter Account Join a group (Facebook, Linkedin)
Interested – Internally?
• Wiki’s• Groups/Profiles• Forums• Blogging• Micro-blogging
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Future Mobile/Smartphones/Tablets Location Based Social Networking (GPS) In Car Google Goggles Platforms (Google Wave) Video
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
Thank You
Philip OakleyTechnology ConsultantOutserve Ltd
www.outserveweb.com/blogwww.twitter.com/philoakleywww.linkedin.com/in/philoakley
Blog
6th January 2010 www.outserveweb.comphilip.oakley@outserve.co.uk
The future.. Wave
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