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Julie Wright, President, (W)right On Communications shared with attendees of the Del Mar Electronics Show what they needed to know to start using social media for B2B marketing.
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Social Media & B2B Marketing
Del Mar Electronics ShowMay 7, 2009
Julie Wright, President
www.twitter.com/juliewright
www.twitter.com/juliewright
Who’s using Twitter? Who’s using Twitter? #1 Twitter demographic? • 18-24• 25-34 • 35-44• 45-54 • 55-64 Survey says? … 45-54!9.3 million unique users/mo
www.twitter.com/juliewright
Who’s using Facebook?Who’s using Facebook?
200 million200 million
www.twitter.com/juliewright
Who’s using LinkedIn? Plaxo?Who’s using LinkedIn? Plaxo?
LinkedIn use has more than doubled in the past year.
www.twitter.com/juliewright
Social media is influential too…Social media is influential too…
• Increasingly, people are turning to their virtual / physical networks for information / recommendations
www.twitter.com/juliewright
Social media is influential too…Social media is influential too…
• Example – the manufacturer responded directly
What is Social Media? What is Social Media?
Social Media is a Process.• New, efficient way to get a lot of things done:
• Professional development / being in the know• Expanding network / influence• Recruiting talent• Troubleshooting / problem solving• Customer service• Business Development / Marketing
Social Media Tools Social Media Tools
Becoming more professional with company pages or group pages:
• Start a profile• Become a fan• Join a group• Create co or tech page or group
• Comment, upload links / events, etc.
Social Media Tools Social Media Tools
35% of users Tweet only during business hours:
• Start a profile• Participate• Experiment
Social Media Tools Social Media Tools
Connects professionals specifically:
• Start profile• Participate• Search
475 Groups!
Social Media Tools Social Media Tools
Visuals to tell your story:
Need to showcase your LED technology?
7.5 million views for SAMSUNG…
Social Media Tools Social Media Tools
•Consolidates all your social media activity into a feed.•And your friends’ activity too.
Case #1: Customer Service/CRMCase #1: Customer Service/CRM
Co’s using Twitter 17Xs more likely to improve customer satisfaction – Aberdeen Group• Frank Eliason is just one of 30K CSRs at Comcast• Via Twitter, he and his team have resolved 21K issues• “Early warning system”
•E.g.: http://search.twitter.com/search?q=comcast++sucks
• Salesforce.com integrating Twitter into CRM module
Case #2: Industry LeadershipCase #2: Industry Leadership
Karen Bartleson – Author of “The Standards Game” blog; works for Synopsis.• 2,100 RSS feed subscribers to her blog• Uses her blog and Twitter to “build community,” generate feedback, and lead industry discussion on standards.• Standards are ‘political’ and not just technical • A leader in the EDA and semiconductor industry
Case #3: Industry LeadershipCase #3: Industry Leadership
Case #4: Influence in 6 Weeks or LessCase #4: Influence in 6 Weeks or Less
Reach new prospects farther, faster than ever
www.wrightoncomm.com
Go Mobile: instant and on the fly using your handheldGo Mobile: instant and on the fly using your handheldCommit: don’t just put a toe in the water; go for itCommit: don’t just put a toe in the water; go for itServe Your Community before Self: be generous and listenServe Your Community before Self: be generous and listenJust Do It: experience is your best teacher. Seize the Just Do It: experience is your best teacher. Seize the opportunity.opportunity.
Thanks and let’s connect:Blog: wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawrightEmail: jwright@wrightoncomm.com
http://www.slideshare.net/juliewright
Closing ThoughtsClosing Thoughts
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