Social Media Bootcamp - The Big 3

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• Interview with PNC Mortgage• Optimizing your profiles on the “big 3”• Advertising – where agents waste money and

where is the BIG opportunity?• Effectively connecting with potential clients

and/or agents through social• What if you can get one more deal a month

through social media?• Q/A

#InmanBootcamp

This Webinar

for helping clients become homeowners

John SchleckSenior Vice President | Western Division

About PNC Mortgage

>Part of one of the U.S.’s largest banks

>Committed to the purchase market

PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC. 6

Agent Learning Opportunities

> Monthly webinars

> Live events across the country

> Recorded educational webinars at pncmortgage.com/agentalliance

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PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.

New PNC Agent Alliance

pncmortgage.com/agentalliance> Events

> Webinar registration> Live events> Conferences and expos

> News from Inman and PNC

> Calculators

> Solutions

> Connect with PNC

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PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.

One powerful partnership

&

PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.

Important Information

PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice.

PNC Mortgage is not affiliated with Inman News.

©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.

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Ready for bootcamp?

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Optimizing Your Profiles“the big 3”

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When you connect with someone on LinkedIn, give them an endorsement (if applicable)

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Are you updating your LinkedIn profile once a day?

LinkedIn should not be the “set it and forget it” social network

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• Every potential client you meet, connect with them on LinkedIn (and Twitter)

• Easy way to connect and expand your sphere professionally

Don’t be passive with LinkedIn

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Advertising

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Promoted Posts

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How do you effectively connect with:1. potential clients or

2. potential agents?

#InmanBootcamp

Easy! Katie’s 3 steps:

1. Add them on LinkedIn. Endorse them (as appropriate)

2. Add them on Twitter – put them into a list. View that list once a day. Retweet 3-5 things of interest. Interact and comment.

3. Add them on Facebook (as appropriate) – don’t be creepy! . Create a LIST: https://www.facebook.com/bookmarks/lists. Click “create list” (i.e. “Potential Clients”)

#InmanBootcamp

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Little things that make a BIG difference

• Write on other people’s walls • Send private messages – aka “hand to hand

combat”• Think long term – you are building a

relationship… not selling a used car • Short and sweet – 2 sentence rule for status

updates• Be authentic• Be there every day

#InmanBootcamp

Little things that make a BIG difference

• Images, images, images – your OWN are best

• Use your smartphone apps: Instagram, Over, Camera+, Snapseed, Camera Awesome, Diptic

#InmanBootcamp

• Images, images, images – your OWN are best

• Pinterest – look at your “home” boards

Little things that make a BIG difference

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What if you could get just ONE extra deal per month via social media?

#InmanBootcamp

What does 1 more deal per month look like?

• 1 extra deal = 12 more deals a year• 12 deals x $200,000 = $2,400,000• What does that mean in extra revenue?

• SO how do we make this happen?

#InmanBootcamp

How does social fit into developing NEW relationships

• Every new person you meet that COULD be a client – are you connecting with them on LinkedIn? Twitter? Facebook?

• Are you sending them a tweet saying how great it was to meet or connect with them?

• Are you sharing on your profile exciting things that you are doing with clients?

• Brag… a little• People want to work with busy people

#InmanBootcamp

Marketing used to be very 1 dimentional

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Now, brands can have a 2-way conversation with consumers

“…And they bring their 130 friends along for the ride. Social media is word of mouth at scale”- Sheryl Sandberg, COO,

Facebook

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Q/A Contact Me

Katie Lance@katielanceFacebook.com/InmanNextFacebook.com/KatieLanceConsultingNext.Inman.com

New PNC Agent Alliance

pncmortgage.com/agentalliance> Events

> Webinar registration> Live events> Conferences and expos

> News from Inman and PNC

> Calculators

> Solutions

> Connect with PNC

48

PNC is a registered service mark of The PNC Financial Services Group, Inc. ("PNC"). PNC Mortgage is a division of PNC Bank, National Association, a subsidiary of PNC. All loans are provided by PNC Bank, National Association. This information is provided for business and professional uses only and is not to be provided to a consumer or the public. This information is provided to assist real estate professionals and is not an advertisement to extend consumer credit as defined by Section 226.2 of Regulation Z. Programs, interest rates, and fees are subject to change without notice. PNC Mortgage is not affiliated with Inman News. ©2012 The PNC Financial Services Group, Inc. All rights reserved. PNC Bank, National Association. Member FDIC.