View
10.421
Download
1
Category
Preview:
DESCRIPTION
Social media: best development ally - an experience from IFAD
Citation preview
Social media: development workers’ best ally
Roxanna Samii, IFADKM Singapore, 1 September 2011
Pillars of social media
ContributionUser generated content
CommunityHarness power of crowd
CollaborationParticipation
=Open social network
4
Crowdsourcing
• #hornofafrica• #H1N1• #7billion• #rpr2011• #agriculture• #globaldev
4
Social media a tool to amplify IFAD’s work• Listen and give
• Engage in real time interaction
• Involve and participate
Why Twitter?
• Tweets are HEARD and RETWEETED
• 200 million users• 500,000 new users per
day - ranging from heads of states & govt to 13-year-old
• 65 million tweets a day• 65% Twitter users are
over 35 years
What is the value of Twitter for IFAD?• Share IFAD messages
and news instantly• Share rural
development & agriculture related info
• Report live from events and missions
• Host virtual chats & engage in conversation
• Listen to chatterhttp://www.twitter.com/ifadnews
• More than 600 million active users
• Daily, 50% users log on to Facebook
• Average user has 130 friends• People spend over 700 billion
minutes per month on Facebook• More than 200 million active
users access Facebook through mobile devices
Why does IFAD have a Facebook page?
• New way of reaching out & communicating
• Share rural development & agriculture related info
• Engage with younger generations
• Host virtual chats• Answers queries• Listen to chatter http://www.facebook.com/pages/ifad/
107399332627995?v=wall
IFAD social reporting blog
• Share knowledge in a fun & engaging manner
• Report live from:–Missions– Events and conferences
• Share insights & experience
• http://ifad-un.blogspot.com
Videos
• In 2010– 700 billion video viewed– 13 million hours of video uploaded
• 2 billion videos watch every day• 20 million videos uploaded to
Facebook per month• 186 videos watched every
month by avg viewer
• Over 200 videos, ranging from:– Corporate
documentaries broadcast on BBC, CNN
– Documentaries produced by projects
– Interviews– Video news releases– Public service
announcementshttp://www.youtube.com/user/IFADTV http://ifad.blip.tv
IFAD work in action
Why has IFAD adopted social reporting?
• Mix of journalism, facilitation and social media
• Knowledge sharing method
• Allows people not present in the room to follow an event or activity
Social reporting from events:
some examples
Social reporting from events:
some examples
Impact of social reporting: Rural Poverty Report launch
• 467,166 people reached via Twitter
• Blogposts read by 943 people
• Facebook entries shared with more than 8550 people
• Videos viewed by over 1250 people
• Hosted two virtual chats on Facebook and Twitter
Impact of social reporting: Launch of ENRM policy
• http://ifad-un.blogspot.com/2011/06/another-example-of-how-social-media-is.html
Challenges and opportunities
• Challenges– focused resources– systematic monitoring of the chatter–multilingualism
• Opportunities– partnerships & complementarity– crowdsourcing– reaching out to future policy makers–more transparency and openness
Become a social media citizen
Remember the 10 social media commandments
• Thou Shalt Blog (like crazy). • Thou Shalt Create Profiles (everywhere). • Thou Shalt Upload Photos (lots of them). • Thou Shalt Upload Videos (all you can find). • Thou Shalt Podcast (often). • Thou Shalt Set Alerts (immediately). • Thou Shalt Comment (on a multitude of blogs). • Thou Shalt Get Connected (with everyone). • Thou Shalt Explore Social Media (30 minutes
per week). • Thou Shalt Be Creative (go forth and create
creatively)!
• Source: Fast Company at: http://bit.ly/VxXPB
Social media: development workers’ best ally
Roxanna Samii, IFADTwitter: http://www.twitter.com/rsamii
Blog: http://rsamii.blogspot.com
Facebook: http://facebook.com/roxanna.samii
IFAD social media guidelines: http://www.slideshare.net/ifad/ifad-social-media-guidelines
Email: r.samii@ifad.org
Recommended