Social media and advocacy

Social Media Strategies

Additional Email Pointers• Define purpose (campaign specific, donate)• Urgent, pithy, well-written. • Take action item near the top• Great subject line. • News you can use. (Job announcements, grants, keep a folder of

possible content for email)• Not too many visuals• Html and text options• Add URL. Go to bitly.com to shrink URLS.• Regular announcements / calendarize them• Avoid being blocked (unsubscribe, personal email)• Use an email provider (groundwire.org)• Evaluate emails (Why are you leaving email? Click through rates?)

Building lists• Sign up box on every home page• Make it easy to change details / unsubscribe,etc.• Say “forward to a friend”• When people register for events tell them they’ll get the

newsletter• Bring sign up sheets to all events • Collect business cards• Option to join while taking action • Let supporters decide what info they want• How did you find out about us email?• Why are you leaving email?• Analyze click through rates

Email

Websites• Specific to a campaign• Decide budget and time investment. • Steps:

– Decide you need a website – Decide purpose (audience/what you want them to do)– Design logo/look– Design menu– Build site (choose web provider, domain name, publishing platform)– Write content – Training– Manage content and design

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EVALUATION:

Read Groundwire’s engagement tracker in your own time: http://groundwire.org/intakes/diy-benchmarking-survey

SOCIAL MEDIA STAFF POLICIES http://www.socialmedia.biz/social-media-policies/#nonprofits

SIX TOP WEBSITES

• Idealware.org

• Echoditto.com

• Bethkanter.org

• Groundwire.org

• Nonprofitmarketingguide.com

• Deannazandt.com