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An introduction to social media, meant to get the focus off of tools and technology. Giving some examples of earlier technology introductions and their effect on society, we think about the changes Social Media bring. We show how the internet has evolved, clarify this with several examples and show the incredible pace of these changes in some videos. All with a little help of Bob Dylan.
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a technological or a societal change?
Social Media
@danielspronk
@erwinelling
daniel@totalexperience.nl
erwin@totalexperience.nl
The times they are a-changin’http://commons.wikimedia.org/wiki/File:Joan_Baez_Bob_Dylan.jpg
Your old road is rapidly agin’- Bob Dylan
http://www.flickr.com/photos/topsy/188144452/
Do you rememberyour first cellphone?
http://www.flickr.com/photos/ndrwfgg/437667718/
Did it live up to your expectations?
http://www.youtube.com/watch?v=ptbJZ9HBw2k
What was the impactof cellphones?
http://www.flickr.com/photos/splorp/64027565/
Have cellphones changed society?
http://www.flickr.com/photos/ebotunes/2934158531/
and vice versa?http://www.flickr.com/photos/jordansangerman/3622750500/
Technology changes societyand society changes technology
http://www.flickr.com/photos/sveinhal/2514332781/
Think about the changes Social Media bring...
and do not focus on technology!
Did you know?
http://www.youtube.com/watch?v=6ILQrUrEWe8
Leaving ‘the decade of information’http://www.flickr.com/photos/smaku/2313867724/
lots and lots of information, categorized?
information munchers
Entering ‘the decade of people’http://www.flickr.com/photos/joeshlabotnik/305410323/
Individuals
http://www.flickr.com/photos/dunechaser/134672066/
Online identity
my music, my presentations, my career, my thoughts, ...
Online identity
my music, my presentations, my career, my thoughts, ...
Online identity
my music, my presentations, my career, my thoughts, ...
Online identity
my music, my presentations, my career, my thoughts, ...
Online identity
my music, my presentations, my career, my thoughts, ...
Personal and company branding
e.g. Robert Scoble, Microsoft
Communities and tribes
http://www.flickr.com/photos/dunechaser/103723419/
e.g. a tribe of football fans
e.g. a community for air travelers by KLM Air France
e.g. consumers helping consumers
It’s about conversation http://www.flickr.com/photos/11739182@N03/1263985679/
Social media is mainstream
http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream
Your neighbour
http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream
Your neighbour
Your boss
http://www.flickr.com/photos/matthewfield/2306001896/
Social media is mainstream
Your neighbour
Your boss
Your co-worker
http://www.flickr.com/photos/matthewfield/2306001896/
About the social media revolution
http://www.youtube.com/watch?v=sIFYPQjYhv8
You better start swimming or you’ll sink like a stone
- Bob Dylan
http://www.flickr.com/photos/crazscout/2304111344/
@danielspronk
@erwinelling
daniel@totalexperience.nl
erwin@totalexperience.nl
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