Social Media 301: Keeping Momentum

Social Media 301Keeping Momentum

For Audio 866.740.1260 Access Code 9577700

Road Map

• Finding Efficiency

• RO“I”

• Keep Evolving

• Q&A

NPower Northwest

• Vision – A thriving community with high performing

nonprofits.

• Mission– To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

Introductions

PresenterAsh ShepherdProject StrategistNPower Northwest

ModeratorMandi MoshayCommunity Engagement CoordinatorNPower Northwest

Technology Waiter

“How am I suppose to do all of this, I already don’t have enough time to do my job(s)?”

~Previous Participant~

I provide the menu and recommendations

…You pick a couple items to try

and go from there

Don’t Overeat the Technology

Poll

• What do you think you already do well

Poll

• What do you struggle with the most?

Finding Efficiency

Get A Routine

Image Credit: justjared.buzznet.com

Get A Routine | Listen (RSS)

Get A Routine | Listen (Alerts)

Google searches and send you emails when it finds what you need

Get A Routine | Engage Yourself

If you want people to join your community you should be active in theirs as well

Get A Routine | Schedule

Get ready now…goes out later.

Get A Routine | Editorial Calendar

Get A Routine | Editorial Calendar

Promote

Follow-Up

Event

Get A Routine | Monitor

Let the technology work for you

Desktop Alerts via Tweetdeck

Understand Your Tools

About using well, not using a lot

Return on InvestmentEng

ageme

nt

Return on “I”nvestment

What’s In It For Me

Return on Engagement

What’s the result of “US”Image Credit: Anirudh Koul on Flickr

Engagement is the starting line…

…Not the finish lineImage Credit: tharrin on Flickr

Dropping from 30,000

Image Credit: The US Army on Flickr

The Funnel

Source: Debra Askanase with CommunityOrganizer20.com

Source: Debra Askanase with CommunityOrganizer20.com

Measuring Engagement | Participation

Participation

• Comments

• Shares

• Likes

Measuring Engagement | Authority

Authority• Linked to by others

• Website traffic from other sources

• Requests to repost/guest post

Measuring Engagement | Influence

Tools for analysis

But remember…

Measuring Engagement | Influence

Real influence has a context…

And that context is action

Measuring Engagement | Sentiment

How do people feel about you

Image Credit: dissociatedpress.com

Questions

Some Tips

Solicit User Content

Volunteers submit at events

Solicit User Content

Focus on asking questions

“We Are The Champions…”

Know and use your “Champions”

Large CommunitiesEngaged with You

It’s All About Who “They” know

Know and use your “Influencers”

Give Credit

Share Impact

Keep Evolving

“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.”

~Charles Darwin~(adjustments by me)

Nonpro

fits

Launch & Learn

“You learn nothing with plans on a conference table”~Dave Boyce | CEO, Fundly~

Launch & Learn

Roll out in phases

Practice makes better (don’t even worry about perfect)

Source: Dave Boyce: Social Fundraising 101: How to Jump Start your Social Fundraising

Adapt & Grow

Remember to evaluate, learn and feed that back into your goals

GoalStrategy

TacticsImplement

Analysis

Image Credit: looking4poetry on Flickr

Find Good Curators

Trust them to filter the noise

Observe & Learn From Others

• Poll: Next Priority Step

Take Aways

• Start with goals and come back to them

• Building good habits improves results

• Don’t look for perfect, just better

• There is no finish line

Goals

Strategy

TacticTools

Analysis

Social Media Webinar Series

What It Is & Why It Is Important

Getting Started

Thank You

Ash ShepherdProject Strategist

ashs@npowernw.orgTwitter: @NPTech_Ash

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw