Social Business and Yammer | #onlinefuturetoday

Enterprise Social Networking as the heart of your social Business

Arjen Jelsma – Capgemini

Niels van der Zeyst – Yammer

#onlinefuturetoday

29 October 2012, Utrecht

RFI for ING | August 2012

The reason we wake up in the morning is to help organizations to transform into the

social business they need to be in order to keep adding value to their customers, employees,

stakeholders and ultimately themselves.

The way we see it

We firmly believe a connected Social Business is a better business. By focusing on the human

factor rather than technique, and connecting these human factors more value is achieved. This

Social Business Transformation is the key to becoming a better business, and Social Media is

the facilitating technique that supports this transformation.

… an organization that in every aspect of their business think about what their employees,

stakeholders and customers need. That primary doesn’t think about it’s own interests but thinks about, and knows how to add value to the lives

of the stakeholders, employees and customers in order to return the value for the business.

A Social Business is….

What we do

Social CRM Communities

Monitoring + Enterprise

Social Network

Internal

External

Human Data

Social CRM Communities

Monitoring + Enterprise

Social Network

Internal

External

Human Data

What we do

My personal hero

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http://www.youtube.com/watch?v=CuNknziU

guo&noredirect=1

from 4:40 – 8:15

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Enterprise Social Networking adds values

Agenda

Focus on helping people

get work done by

connecting them both

internally & externally

Conversation

Consumerisation

Aim-fire-adjust

Pushing the fold

Added value is key: Work

from business value to

answer “What is in it for

me!” Focus on Getting

Work Done

CROSS SILO

ADOPT ADDED VALUE

Sales Marketing

Finance

COMPANIIES PARTNERS

CUSTOMERS EMPLOYEES

Replace outdated

intranets /portals

Integrate with SharePoint

Connect with customers,

partners, suppliers

A Social Layer across

existing business apps

Collaborate on one

platform

Company re-organisation

and re-alignment

Launch new products

Enter new markets

Mergers & acquisitions

CEO change

Transform relationships

with customers, partners,

suppliers

Remove communication barriers and give employees a voice, information,

and the tools they need to take your business to the next level.

Source: Gallup Consulting, Employee Engagement,

What's your Engagement Ratio?

Companies with

engaged employees

18% higher productivity

51% lower turnover

Sales Marketing

Finance

Source: McKinsey, The Social Economy

Organizations see a

20% - 25% boost in productivity

with social

Teams need to connect, learn from each other, and thrive in a world of rapid

change.

COMPANIES PARTNERS CUSTOMERS Employees

Source: McKinsey, : What Successful Transformations Share

64% of successful

transformations engage & energize

the organization through ongoing communication

& involvement

People, culture and communication are the key success drivers for agile business’.

Source: McKinsey, : The Social Economy, July 2012

Traditional Intranets offer great capabilities for publishing content and providing

access to structured information. Social brings these intranets to life with fresh

discussions and active communities.

Knowledge workers

28 hours each week writing e-

mails, searching for

information, and

collaborating internally

Support issues resolved in minutes while

freeing up IT resources for priority projects.

Works with SharePoint to create a more

social, mobile, and engaging experience.

Faster problem solving, by identifying and

acting on solutions within 24 hours instead

of weeks.

“Yammer has given our people a platform for open conversations, enabling us to share more ideas and

solve problems faster across our business.”

Derek McManus, COO, Telefonica O2

Telecomms | EMEA | 11,000 employees and 450 retail stores

Global telecommunications, internet, and financial services company with mobile,

distributed workforce turned to Yammer to improve communications, boost

innovation, and accelerate collaboration.

Reduced email: efficient communication replaces a

scatter-shot broadcast model.

Greater customer satisfaction: products and

services improved by using an external network to

solicit customer feedback.

Efficient workflow: employees save time by

collaborating in public and private Yammer

Groups.

“Employee engagement is a core objective we’re pursuing as a company, and Yammer is one of the

best ways I know to facilitate that. It lets us leverage the power of community.”

Christian Fleck, Managing Director, UK & Ireland

Professional Services | 1200 Employees, founded in 1966.

Global provider of business software and solutions for

professionals like attorneys and accountants..

Strengthening collaboration: build a strong

informal network that will help you to become

even more efficient

Highly supportive: Contact Centre Representatives

needing to be plugged into the work of the entire

company use Yammer

Highly connected / mobile: Professionals who

work together but are geographically dispersed

use Yammer mobile Apps

“With Yammer, you immediately have access to a variety of people – and you can more easily build

your network outside of your immediate circle of influence.”

Head of global intranet and internal digital channels

Retailer | 130 000 Employees, founded in 1943.

Software people love

Platform IT needs

EMEA Alliances

sgunderson@yammer-inc.com

Mob: 00447780978566

Customer Success Lead

niels@yammer-inc.com

Mob: 00447771892843

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Highlights of Yammer at Capgemini

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September 2008

38 members the first month

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October 2008

+ 22 members

Including

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March 2009

1000 members

Code of Conduct

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May 2009

2000 members

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November 2009

5000 members

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November 2009 November 2009

By accident Costs: $30.000

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June 2010

Live Reporting Recontres with 8500 members

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August 2010

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September 2010

Live Reporting Recontres with 14,250 members

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December 2010

18,500 users

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SNEP adoption model

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How did we do this?

#benefit

Yammer Time

Achievement Bots

Sharepoint Integration

Live Reporting

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At the moment….

41.786 members Top 3 biggest Yammer Networks Globally

… we know Yammer and how to make it work.

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#Benefit

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#Benefit

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#Benefit

“We have SharePoint, team rooms, and open source wikis. All of them have their use cases and are focused on specific topics, but there was a gap in the way we collaborated. With Yammer, we can work on innovative ideas and commit people to new ideas more quickly and easily." – Ron Tolido, Global CTO, Capgemini

“I’ve decreased my number of received emails by 40% . Time to find experts has decreased by app. 60%" – Andy Mulholland, Former Global CTO, Capgemini

The information contained in this presentation is proprietary.

www.capgemini.com

About Capgemini

With more than 120,000 people in 40 countries, Capgemini is one

of the world's foremost providers of consulting, technology and

outsourcing services. The Group reported 2011 global revenues

of EUR 9.7 billion.

Together with its clients, Capgemini creates and delivers

business and technology solutions that fit their needs and drive

the results they want. A deeply multicultural organization,

Capgemini has developed its own way of working, the

Collaborative Business ExperienceTM, and draws on Rightshore ®,

its worldwide delivery model.

Rightshore® is a trademark belonging to Capgemini

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