Smpres Simkins

Video Content and Distribution Strategies:Bryan Simkins: FedEx Advertising

May 28th 2009

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words ...en.wikipedia.org/wiki/Social_media

A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/showPage.html

The term social media describes media that is posed by the user and can take many different forms. Some types of social media are forums, message boards, blogs, wikis and podcasts. Social media applications include Google, Facebook and YouTube.www.batchblue.com/glossary.html

Software tools that allow groups to generate content and engage in peer-to-peer conversations and exchange of content (examples are YouTube, Flickr, Facebook, MySpace etc)www.bottlepr.co.uk/glossary.html

What Is Social Media?

What Is Social Media?

Developing A Common Language

OK, Then Make It Simple

•Audio

•Video

•Gadgets/Widgets

•Mobile

•Public

•Globally available

•Indexed and available for query indefinitely

•Copy/Print

•Animation

•Photo

Content

Connections

Community and Conversation

•RSS/ATOM

•Blogs

Today: Video Content Distribution

What Kind of Content Should I Create?

Long

Short

Things To Consider:

•Brand

•Purpose

•Environment

•Portfolio

How Should I Distribute My Content?

Interruption

Query

Peer-To-Peer

How Should I Distribute My Content?

Make It Distributable: Digital Video Advertising

•What is the environment?

•What are the available ad units?

•What is the technology?

•Different types of ad units for different environments?

Businessweek.com MSN.com HULU.com

Ad Networks Rich Media Units

How Should I Distribute My Content?

Make It Findable:

“Google’s advanced spidering technology analyzes the text on the page adjacent to the video, the video caption, and dozens of other factors to determine the video content.”

Pull Push

How Should I Distribute My Content?

Make It ‘Subscribable”:

How Should I Distribute My Content?

Make It Shareable: From Home

How Should I Distribute My Content?

Make It Shareable: In Advertising

How Should I Distribute My Content?

Make It Shareable: Wherever It Goes!

Distribution Technologies…Show Your Dork!

Convergence of Marketing and IT: The Tools vs. The House

Summary: Video Distribution Strategies

•Make it Distributable

•Make it Findable

•Make it “Subscribable”

•Make it Shareable

Bryan Simkins: FedEx Advertising

bryan.simkins@fedex.com

Summary: Video Distribution Strategies