(S)mar(t)keting se01 ep01

(S)mar(T)keting Se01 Ep01

European Digital Agenda and Action 59: Prioritise digital literacy and skills in the 'New skills for jobs' flagship

Web reputation and personal branding: theories, strategies and a tool-kit

Rimini 09/30/2013

It’s my job

My web reputation

LinkedinAcademia.eduGoogling meTwitter: @vbazzarin

2 projects: #Tagbolab and #Placevent

#Tagbolab

The medium is the community (?)

#Placevent

Part I

European Digital Agenda and Action 59

METHOD● Framework analysis● Keywords● Collective storytelling

Framework (I)

Fonte: Osservatorio Nazionale del Turismo 2008

Framework (II)

Fonte: Osservatorio Nazionale del Turismo 2008

Test 1

Now it’s up to you…

A) you have 10 minutes to find information about average digital skills of your generation;B) you can collect them in a 1 minute slide show;C) so you have 4 minutes to select #keywords, relevant sources and information to tell us something new;D) we’ll rate your performance.

Results

Keywords:- digital skills of university students (paper) - abilità informatica generazioni- digital online skills (France, UK business)- digital young generation (business UK 16-

24 years old)- chinese generation digital skills (paper)

Keywords (part I)#digitalagenda#skills#neeliekroes#tourism#brand#place#socialmedia#reputation#network#community

#personalprofile#profile#jobseeking#informationseeking#languages#translation#content#ranking#rating#twitter#Facebook#Linkedin#statistics#data

Digital Agenda for tourism

This video looks at how both social media and mobile technology has impacted the travel industry specifically.

Digital Agenda Action 59Make digital literacy and skills a priority of the "New skills for new jobs" Flagship

to be launched in 2010, including the launch of a multi-stakeholder sectoral council for ICT skills and employment to address demand and supply aspects.

What is the problem ? A changing labour market

With the European labour market radically changing it is clear that new skills will be needed for the jobs of tomorrow. Shortage of adequate skills in some sectors or occupations already co-exist with unemployment across the EU.

Why is EU action needed ? IT training is crucial

All EU people must have access to IT training as acquiring digital skills can help people in getting new employment opportunities.

What has the Commission done?

The 'New skills for new jobs' flagship was adopted in November 2010 making digital literacy and skills a priority.

The future is in your hands

Digital divide in tourism

Venice

Storytelling

1. Content → #keywords 2. Tools → #socialmedia3. Share it! → #community

Storify

#Rimini

Wordpress

Test 2

Now it’s up to you again

A) you have 10 minutes to create a story board;B) you can use the tool you prefer to tell us in a 1 minute slide show;C) so you have 4 minutes to select #keywords, relevant sources and information, images to tell us something new;D) the community will rate your performance and the best will be included in the story of this seminar

Part II

Web reputation and personal branding: theories, strategies and a tool-kit

METHOD● Framework analysis● Keywords● Collective storytelling

Framework: case history

Framework: case history

#epicfail

Parody

Test 3

Now it’s up to you again

A) How your social media reputation is like?B) Volunteers to be googled and visited in Linkedin and Facebook(you have 3 minutes to check your profile)

Personal branding

Fonte: http://www.bitrebels.com/social/9-steps-to-better-personal-branding-infographic/

Video CV

Test 4

Now it’s up to you again

A) you have 5 minutes to choose a place, your 3 keywords and 2 opinion leaders about this place web reputation;B) you should tell us the result of your work and the community will decide which is most effective picture

Smart City Exhibition

e-Tourism

Valentina BazzarinDep. Political and Social Sciences

Temporary researcherValentina.bazzarin@unibo.it

@vbazzarin

www.unibo.it