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Why radio has a great innovation potential? Dont think as a radio producer think as a multimedia producer Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary People don't like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences Radio is social, embrace conversation, radiio is playful enjoy gamification New narrative formats are waiting to be discovered, think transmedia Be aware of 2nd screen content interaction will be next revolution on multimedia experiences
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Its a Radio or a web TV? Radio innovation and the challenge of the liquid audience
Why radio has a great innovation potential?
1. Dont think as a radio producer think as a multimedia producer
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Smart Radio Product Roadmap 2010-2012
August 2011
September 2011
october 2012
Dec 2012
December 2010
R&D
Why radio has a great innovation potential?
2- Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects
LG Los 40 connceted TV
First generation TV apps LG/boxee
Ver video
Why radio has a great innovation potential?
3. Entertainment content is of higer demand than news related content ( with better lifecycle window)
News are for living but invest in entertainment for future
Why radio has a great innovation potential?
4-Radio sells Local and segmented advertising ( it´s used to hard work for living) think geolocated and personalized products bundled with brand messages
Project: geolocated ads and promotions
Why radio has a great innovation potential?
5. Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio) but streaming has to encrich the value of the radio experience
La Mar de Noches http://tv.los40.com/lamardenoches/
Product demo: Radio adventure
Why radio has a great innovation potential?
6. People don't like to be interrupted while being entertained, start testing alternatives to audio preroll, adopt branded content, involve brands with your audiences
YU, no te pierdas nada http://yu.los40.com/#twitter
Product demo: Radio adventure HTML5
Why radio has a great innovation potential?
7. Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary
http://www.maxima.fm/comunes/maximaFM/
Project: Liquid design maxima fm
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Project: Multiscreen HTML5 Carrusell deportivo
http://www.cadenaser.com/ra-carrusel/
Why radio has a great innovation potential?
8. Radio is social, embrace conversation, radio is playful, enjoy gamification
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Music learning:
• Watch a music video in OV
• Interact with O.V. subtitles on a second screen App
• Get Instant translations
• Learn Vocabulary/ game and social ranking
2nd screen: Music learning
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1. Smartphne analyze vocice patterns
2. Tv/ mobile conecction wifi.
5. Sound and lyrics synchronization
3. TV app playback video and lyrics
4. Audio analysis and ecualizing classification comparison with original sound.
Data BaseData Base
2nd screen: interactive apps
Karaoke TV game with social ranking
Why radio has a great innovation potential?
9. New narrative formats are waiting to be discovered, think transmedia
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Project: Modernyc@ transmedia experience
Why radio has a great innovation potential?
10. Be aware of 2nd screen content interaction,in my opinion will be next revolution on multimedia experiences
2nd screen visual radio concept should be defined by aggregation of 3 different interaction and consumption features:
1. Synchronized radio TV Apps : playback and control troughout sencond device
2. Companion radio TV Apps: Main screen content is reinforced and contextualized learnig vocabulary with music videos lyrics)
3. Interactive radio TV apps: user interacts with main content (conversational, social radio or interactive content)
Next gen visual radio Tv apps: 2nd screen apps
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TV AND TABLET SYNCRONIZATION
2nd screen experience
Summary: Prisa R&D area vision on Radio Innovation
Why radio has a great innovation potential?
1.Dont think as a radio producer think as a multimedia producer2.Radio technicians are familiar with broadcast production technology, use their knowledge involve them in multimedia projects3.Entertainment content surpass news related content ( with very poor livecycle window) News are for living but invest in entertainment for future 4.Radio sells Local and segmented adveritisg ( its used to hard work for living) think geolocated and personalized products and brand messages5.Radio has full equiped audio production studios (with little investment just few webcams and ligthing it will transform in a web TV studio)6.Develop for multiscreen (adopt liquid design and HTML5 development) but dont forget apps when necessary7.People don't like to be interrupted while being entertained, get ride of audio preroll adopt branded content, involve brand and your audiences8.Radio is social, embrace conversation, radiio is playful enjoy gamification9.New narrative formats are waiting to be discovered, think transmedia 10.Be aware of 2nd screen content interaction will be next revolution on multimedia experiences
« Cost reduction with no product strategy lead to nowhere, the new user needs a new interactive multimedia experiences, no cheaper radio programes»
A personal view on the industry..by miself
A personal view..
Gracias!
Javier lasaR&D prisa digital
@javier_lasa
lasa.javier@gmail.com
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