Slides - The 4 Golden Rules Of Mobility

Obey the 4 Golden Rules of MobilityChuck Goldman, Founder & Chief Strategy OfficerWednesday, November 28, 2012

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Please ask questions through GoToMeeting for the live Q&A at the

end of today’s presentation.

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300 MILLION iPhone & iPads sold

400 MILLION Android devices sold

10 MILLION preorders for iPhone 5

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IT

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2000 of 6700 employees are

BYOD

“Security is a high priority for us. We are giving them [employees] access to their own

information in a form factor they feel comfortable with.” Edgar Aduilar, Mastercard

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Allstate70k employees

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Apperian Survey Results

76%

“Yes” to BYOD

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Mobile is IMPORTANT to getting my job done

91%

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IT Under Pressure

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No wonder IT has a head ache…

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To get started…

…you need a strategy

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Start with the end goal

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Your Mobile Mission

1. Secure corporate data• During and post employment• Theft and device loss

2. Maximize ROI

3. Innovate for new business opportunities

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But there are rules!

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Mobile Strategy Rule #1

1. Do no harm! “When is my device no longer my device?” - BYOD User with MDM

• Don’t wipe a user’s device• Don’t withhold email as punishment • Don’t have access to personal content (pictures, contacts, etc.)• Don’t disable device features

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Mobile Strategy Rule #2

2. Be invisible

• Let users use the native OS experience (mail, calendar, contacts)• Don’t add too many hoops to jump through… they will work around them• Provide native corporate apps for corporate systems (sales, HR, etc)

(as much as possible)

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Mobile Strategy Rule #3

3. Protect the endpointThe cost of the phone? $600The cost of the data in apps? Priceless.

“We’re in the data security business, not the device management & tracking business” -Ed, VP of Mobility

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Mobile Strategy Rule #4

Don’t touch the code. Required SDK = FAIL

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Secret to pulling off the Mission

Stop worrying about the device; pay attention to the lifecycle of

the apps

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App Lifecycle Strategy

Acquiring Apps

Understanding App behavior

Securing mobile apps

Managing all aspects

Deploying Apps

MAM

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Mission Success for Security!

1. Devices come and go, but Apps live forever, so secure it once

2. Know your apps inside & out before deploying

3. Use an App-level VPN (it’s invisible)• Secure connection between the enterprise network

and app• Doesn’t let other traffic (& malware) onto the

enterprise network

4. Protect the data BEFORE it’s lost/stolen with app-level encryption & pass-code

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Mission Success for ROI

1. Keep IT overhead costs down for support and management.

2. User adoption of apps = higher ROI

3. Self service is a win-win

4. Cloud-based solutions keeps CapEx low

5. Keep IT focused on strategic initiatives

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Mission Success for Innovation

1. Build amazing enterprise apps!

2. Take advantage of device HW capabilities

3. Utilize new data types like geo-location

4. Think like a consumer app, secure like an enterprise app

5. Build an internal mobile community who can provide ideas and feedback

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Your Mobile Mission 1. Secure corporate data

2. Maximize ROI

3. Innovate for new business opportunities

Obey the Rules1. Do no harm

2. Be invisible

3. Protect the endpoint

4. Don’t touch the code

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Q&A

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