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Skype enabled users to create personalised video messages with their favourite musicians using the Say It with Skype Facebook app – the PR launch involved various social media, including Twitter. To date this created over 86 million impressions.
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Say it with SkypeSocial Media Week, 2012
t: +44 203 206 2000 www.1000heads.com ©1000heads 2012
GROUP VIDEO CALLING
*****
Personalised birthday messages across social media
SAY IT MORE…
Some results…
160million social impressions across bought, owned and earned channels all ultimately driving towards the Group Video Calling pages on skype.com
86,000user generated videos (which double as demos of Group Video Calling)
100% uplift in conversation around Group Video Calling in social media
Thank you
t: +44 203 206 2000 www.1000heads.com ©1000heads 2012
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