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This is the deck from a talk I gave at the June 2011 SheSays conference on digital anthropology and user research. It covers my thoughts on new ways of making, customer development, and a few tips we might take out of the anthropological handbook.
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TOWARDS A NEW WAY OF MAKING
“In a world getting more and more democratic,film directing is the last resort for dictators”
THE OLD WAY OF MAKING being a maker is expensive, complex and isolated
A NEW WAY OF MAKINGbegins with widespread access to simple and effective publishing tools
A NEW WAY OF MAKINGleads to self-starting, crowdfunding and quite literally, making your own
Focus groups and making workshops
Smarter web feedback forms
Blogs
Twitter and Facebook
Skype interviews and screen sharing
KISS insights
“Companies really need to be looking at the social revolution for possibly one reason over everything else: insights into human behaviour that can lead to future innovations or even product/service improvements."
DAVID ARMANOWriting in 2008 about the emergenceof digital anthropology
THE IMPORTANCE OF CULTURAL RELATIVITYas we’re learning about people through their digital + social behaviour
Makers must adapt to survive
Makers must adapt to survive
This means listening, responding...
Makers must adapt to survive
This means listening, responding...
...and pivoting
1. Make friends with the locals
2. Observe – and don’t overthink
3. Respond quickly and in little ways
4. Be thoughtful about your aims: maintain, throw out, shift ideas
5. Be ready to learn from your users
TIPS FOR MAKERS IN A MORE CONNECTED AGE** of course, you can’t take everyone’s advice on board
THANK YOUSara Williams, Made by Many
@saradotdub@madebymany
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