Session 3 community fundraising

Looking Beyond Trusts

Fundraising from the Community

A Wide Church ….

• Legacies• Membership / Friends Schemes• Lotteries• Non Uniform Day - Give a donation to

attend school / college in your own clothes.• Fancy Dress - Pay to come to work in

fancy dress.

A Wide Church ….

• Guess the Baby competition - photos of the staff / colleagues as babies.

• Fashion Show / Concert / Play / Musical Evening

• Trivia Quiz - Pop / Sport / General Knowledge / etc.

• Car Boot Sale• It's a Knock Out

A Wide Church ….

• Sponsored Silence, Haircut, or Walk

• Five / seven a side football / rugby / hockey / etc.

• Dine at Mine’ even

• Choir Competition or Carol Singing

• Raffles

• Zip Wire Challenge or abseiling

• Collecting Boxes

How …

Net outlay of £10,000

Lottery in a Box

THE MATH

Number of players

Weekly stake Annual gross

30 £2 £3,120

50 £2 £5,200

60 £2 £6,240

70 £2 £7,280

100 £2 £10,400

Feasibility Assessment

• Would this work for you?

• Would the trustees buy it?

• Does it ‘feel right’ (i.e. fit with your values)

• Could you administer it

• What obstacles would there be?

• Would it be worth the effort to overcome them?

Great North Run

THE MATH

• 10 runners

• Recruited (initially) from friends and family of staff, trustees and clients

• Sponsorship target of £300

• Gross to charity £3,000

How feasible??

Just Giving

8,000,000 people

7,500 charities have raised

£485,000,000

Bagpacks

THE MATH

• 4 half day bag packs per year

• 6 volunteers

• £125 target

• TOTAL = 3,000

How feasible??

Blackbaud: eTapestry

THE MATH

How feasible??

Christmas is coming!

The Coco Ball:

•200 people x £60 = £12,000

•Auction = £10,000

•Raffles and games = £3,000

Total: £25,000

Profit: £20,000

How feasible??

Adventure Challenge

THE MATH

• 10 participants

• Personal deposit of £300

• Individual sponsorship target of £3,000

• Gross £30,000

• Price of holiday £15,000

• Profit for charity £18,000

How feasible??

Getting the message out

Generation Web:10,000 hours!

“This is changing the way the World works”

Mark Zuckerberg

12 TIPS – a launchpad

1. Make a Wholehearted Commitment

2. It is not enough to have a presence on line.

3. Use Video

4. Get the Skills

5. Drive people to your site

6. Get the Tools

7. Structure your website properly

• 8 - The number of seconds

• 3 – The number of clicks

• ½ - How we read a broadsheet newspaper

How to keep them interested

• Know your customer!• Engage their interests• Write benefit focused copy

(i.e not inputs)• Stress your u.s.ps• Decide you you are

speaking to, what you want them to do and what the advantages would be for them

Ask!“I believe that much of the potential in technology lies in getting the basics of fundraising and income generation right, rather than in focusing on the very latest IT developments. I see too many arts organisation websites where a) it is not clear that they are a charity and need support and b) if there is a donate button it is buried away several clicks away from the home page.”

Chris Goodhart, European MD, Blackbaud and Treasurer of the Albany Theatre

Say ‘thank you’

• 18 wouldn’t allow an online donation

• None of the 7 that did said ‘thankyou’

• Only one subsequently tried to build any kind of a long term relationship.

8. Walk before you run

9. Turn supporters into stakeholders.

10. Use Blogs

11. Set up Ebay Shop

12. Have an email strategy

Visitor

Your Website Friend

Your Event

“Twitter isn’t the point.

Relationships are the

point. Relationships

are always the point”.

Marc A. Pitman, U.S. Fundraising

Consultant

Twitter

• Branding - Help to establish and grow your organisation's brand and image.Engagement - Get feedback, respond to questions, build trust and ownershipMarketing - Publicise services, products, issues. Customer service - Use Twitter's search feature to discover what people are saying about your organisation. Once you discover a conversation, you can handle any customer complaints or thank people for their feedback.Recruiting - Advertise open positions.

Say ‘Thanks’

Link to your website

Integrate You Tube and Twitter

Integrate Speech

Get your message ‘retweeted’

Tell stories

Outlay of £22,000