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LTKA #3-1
Services Convergence & DigitalEcosystemsDr.-Ing. Eueung Mulyana
http://eueung.github.io/ET3010ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA
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Outline
Services Convergence
Impacts of Services Convergence
Digital Ecosystems
Examples of Digital Ecosystems
Trends and Enablers
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Services Convergence
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CommunicationServices
A Look Back & Forward - Ericsson
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Pre-Convergence Landscape
Mobile
Computing
(Telco)
Two Separate"Islands"
ca. Y2000 (VisionMobile)
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Pre-Convergence @Telcos
Mobile(Telco)
Device / TerminalDumb + Closed
NetworkPrivate + Vertically Integrated +Intelligent
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Local Telcos
Mobile(Telco)
The Begin of IndustryCompetitions
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Pre-Convergence - Computing
ComputingDevice / TerminalIntelligent (SW) + Open
NetworkPublic + Horizontally Integrated +Dumb
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Convergence
ComputingMobile
Around 10 YearsLater
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Convergence - Mobile Computing
Vodafone 11: 45
Monday
ClockSt ockWeat herMusic
Camer a
Phone EMail Adr ess Saf ar i
Calendar iT unes iB ooksNews
pm
Device / TerminalIntelligent (SW) + Open
Network??
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Changes Happened & Will Always Be ...
FixedTelephony Telephony
Mobile
FixedComputing
MobileComputing Computing
Diffused
(Nordkapp + VisionMobile) Diffused Computing = IoT = PerComp = UbiComp = Everyware
Networked Mesh Computing12 / 51
Other NotesEquivalent Terms
Mobile Computing
Mobile 2.0
Telco 2.0
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Impacts of Services Convergence
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A Deeper Look
TelephonyMobile Mobile
Computing
From MobileTelephony to MobileComputingWhat was happened during thischange?
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EU27 Survey - 2011
EU Houshold Spending 2011via VisionMobile
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Potentials
Mobile TelephonyEU Houshold Spending 2011
Average Spending for Communications -> 3%
Telcos are Gatekeeper for this need.
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Potentials
Mobile ComputingEU Houshold Spending 2011
Average Spending for the Rest -> 97%
Ecosystems are Gatekeeper for these needs.
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A Deeper Look
TelephonyMobile Mobile
Computing
From MobileTelephony to MobileComputingWhat was happened during thischange?
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Commodities
Mobile Telephony (Value Creation)Voice, Text, Contacts, & Camera
Only for Communication Needs (For EU27 Case -> 3%)
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Commodities
Mobile ComputingAs of July 2015, around 4M Apps
For All Needs (incl. Communications)
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Services ConvergenceDirect & Indirect Impacts
Covering almost every aspect of our daily lives.
1. New Values & Commodities
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Distributions
Mobile TelephonyTelcos were the Center of ValueDistributions
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Distributions
Mobile ComputingUni or Multi-Polar Distributions (ButInvolving Several Parties)
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Services ConvergenceDirect & Indirect Impacts
Several parties in the ecosystems play their own roles.
1. New Values & Commodities2. New Schemes for Values Distribution
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Services ConvergenceDirect & Indirect Impacts
Mobile Telephony -> Telcos + Suppliers
Mobile Computing -> Ecosystem Owners + Partners /Participants
1. New Values & Commodities2. New Schemes for Values Distribution3. New Business Players / Parties
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Services ConvergenceDirect & Indirect Impacts
Mobile Telephony -> Proven + Predictable Mobile Computing -> New + Unpredictable
New Asymmetric vs. Legacy Business Models
1. New Values & Commodities2. New Schemes for Values Distribution3. New Business Players / Parties4. New Business Models
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Services ConvergenceDirect & Indirect Impacts
1. New Values & Commodities2. New Schemes for Values Distribution3. New Business Players / Parties4. New Business Models
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Services ConvergenceDirect & Indirect Impacts
1. New Opportunities & Threats2. The Clash of Business Models3. New Business Order and Market
Leadership
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Digital Ecosystems
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Connected Services
Vodafone 11:45
Monday
ClockStockWeatherMusic
Camera
Phone EMail Adress Safari
Calendar iTunes iBooksNews
pm
Elements of theSimplified CS ModelUser - Device - System
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Device Model
NetworkOperator
HW
OSPlatform
Framework
Application
Device
Abstract DeviceModel
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Abstract Device Model
Network
HW
OSPlatform
Framework
Application
Device
Hardware
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Abstract Device Model
HardwareOEMs (HW Vendors) Accessories Manufacturers
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Abstract Device Model
Network
HW
OSPlatform
Framework
Application
Device
Platform & OperatingSystem
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Abstract Device Model
Platform & OperatingSystemPlatform / OS Vendors
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Abstract Device Model
Network
HW
OSPlatform
Framework
Application
Device
ApplicationFramework
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Abstract Device Model
ApplicationFrameworkFramework Owners
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Abstract Device Model
Network
HW
OSPlatform
Framework
Application
Device
Application
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Abstract Device Model
ApplicationMarket Owners Developers
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Digital EcosystemsAbstract Device Model
1. OEMs (HW Vendors)2. Accessories Manufacturers3. Platform/OS Vendors4. Framework Owners5. Market Owners6. Developers
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Other Elements in the CS Model
Vodafone 11:45
Monday
ClockStockWeatherMusic
Camera
Phone EMail Adress Safari
Calendar iTunes iBooksNews
pm
User Operator Advertiser Other Partner
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Digital EcosystemsConnected Services Model
1. Users2. OEMs (HW Vendors)3. Accessories Manufacturers4. Platform/OS Vendors5. Framework Owners6. Market Owners7. Developers8. Operators9. Advertisers
10. Other Partners
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Mobile is Huge!
Network
HW
OSPlatform
Framework
Application
Device
Considering theNumbers ...
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ENDEueung Mulyana
http://eueung.github.io/ET3010ET-3010 | Connected Services and Cloud Computing | Attribution-ShareAlike CC BY-SA
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