SEO tips | SEO Perth Western Australia

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Keyword Research

It is vital to do keyword research, so that your website is optimized for the right keywords, that will bring the most traffic to your website.

Keyword Research

Most companies never perform this vital first step, even if they do optimize their sites for the search engines, they use the wrong keyword phrases.

Keyword Research

Lets say you have a keyword phrase that you think is important, i.e. that you think people will enter into Google to find your website.

Lets say the keyword phrase was searched for in Google by 5,000 people a month.

Keyword Research

If keyword research suggested a different, but closely related keyword phrase that was searched by 22,000 people a month, which would you choose to use?

Keyword Research

Get the keyword phrases right before you even think about modifying an existing website, or designing a new website.

Competitor Keyword Research

Check your major website competitors and see what keyword phrases they have chosen.

Competitor Keyword Research

In some cases you may find that they have used keywords that you have not thought of, and you may wish to consider optimizing your own website for these keywords.

Competitor Back Link Research

Investigate the back links to your competitor websites.

Competitor Back Link Research

This gives you an idea of what you need to do in terms of off-site SEO, so that you get more back links than your competitor's website, or alternatively fewer but higher quality back links.

YouTube Videos

Some time ago Google purchased YouTube.

That gives you a clue to the importance of having your company videos on YouTube.

YouTube Videos

YouTube videos are now listed in the search results displayed within Google.

Having a YouTube video is a great way of getting an extra link to your website, and the more links to your website, the better as far as your website SEO is concerned.

Google +1

Google +1 is a feature from Google that lets visitors rate your website.

This will become increasing important for your website, so set it up now.

Google Places

When you search for some products or services using Google, you may notice that a map is displayed indicating the physical location of a number of companies in the region that you are searching for

Google Places

This can make a big difference to the number of visitors you get, if a search is location dependent.

Open Directory Project

This is a service that carefully vets the quality of a website. Being included in this directory is a seal of quality approval, a link from this website to your site will greatly enhance Google's opinion of your website.

Open Directory Project

This in turn helps you to achieve better visibility in Google when people search for your product or service.

Proofing

Make sure that all the words on the website have the correct spelling.

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SEO tips | SEO Perth Western Australia

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