Seo off page training session - jan 2012

Search Engine Optimization Off Page Part- Training Session

Created By Jitender Kumar

Link Building Methods

There are various off-page SEO link building methods that are used today, some are considered healthy:Business/Profile ListingsClassifieds SubmissionProduct ListingAnswersDocument SharingPPC Ad Campaign

Instead of going global and facing huge competition, make your website local so that search engines can easily view your website and fetch the content. This will help you to reach a targeted audience. Submit your website to Superpages, Hotfrog, Manta etc.

Benefits of Business Listing: Listings can show up in search results Helps advertise your business for free Helps promote any discounts, offers, promotions Displays on Mobile maps (e.g. iPhone) Displays your business photos Generates leads using online marketing Free listing, no additional fees Free updates anytime Free statistics and insights about people searching and finding your listing Free value enhancements not provided by regular yellow pages Can possibly eliminate your regular yellow page costs

Business/Profile Listing

List Your Business/Profile – Step 1

Click to Start Your

Listing

Filling the Form

List Your Business/Profile – Step 1

Your Contact Details

List Your Business/Profile – Step 1

List Your Business/Profile – Step 4

Add Your Business Keywords

List Your Business/Profile – Step 5

Put Details for Login

List Your Business/Profile – Step 6

Activation link will be sent to given email ID

List Your Business/Profile – Step 7

Edit to Add Your Keywords, Business

Descirption, Products

Classified ads are a great way to list items, services, or properties for sale without creating an auction-style or fixed price listing

It is a kind of small message grouped under a specific heading (classification) such as automobiles, employment, real estate, in a separate section of a newspaper or magazine.

Advantages:  You can reach a wider range of people to fill the position you are trying to

fill. By posting jobs in the classifieds you can make your business more

known to a greater number of people. Provides a valuable backlink to your business website. You can promote your business at thousands of free classifieds websites.  You can sell your old and used stuff.Limitations ad will expire quickly, doesn’t remain sustain longer. The ad will drop lower and lower in the rankings until it is not generating any traffic

at all The ads must constantly be replaced. Advertising on one site is not enough to produce great results.

Classified Advertisement/Submission

Classified Advertisement/Submission

Classified Advertisement/Submission

Very first thing is to create an account.

Classified Advertisement/Submission

Once you have logged in, go to the most targeted region for your business. E.g.

Click on “Yuma” under “Arizona” to start

listing

Classified Advertisement/Submission

Here you have to choose the most

relevant category of your product or

business. E.g. click on “Ticket”

Classified Advertisement/Submission

Click to post you add

Classified Advertisement/Submission

Click on Yuma, it covers all kind of tickets (movie,

train, games etc.) for or in Yuma

Classified Advertisement/Submission

Fill up all mandatory fields

Classified Advertisement/Submission

It’s ready, click to view your ad

Classified Advertisement/Submission

This is an example of how your ad will appear after

approval by the webmaster.

Title of Your Ad Product

Image

Small message about your product or business

Created a link by asking for sign up for booking.

Classified Advertisement/Submission

If you own an e-commerce website, this is a good strategy for advertising and easily branding your products for free. Submit your products to below Shopping sites:

> Yokaboo.com

> Google Store

> Yahoo store

> Esty.com

> Omegawatch.us/create_account.php

Benefits of creating product store:> Influences your organic Google ranking

> Attract more probable buyers

> You can read ratings and reviews of about your products.

> Product web pages can also be helped by arranging inlinks that point to the web page. Particularly important product web pages can even have a direct link from the online store Home page.

> Another useful assist is to indicate the permalink for any product web page at the bottom of the page. This may encourage others who wish to refer to that particular web page to provide a direct link to it from their own web page or blog.

A useful approach is to try to establish a brand for the online store

Shopping/Product Store

Creating Product Store – Step 1

Click Here to Free Sign Up

Creating Product Store – Step 2

An Activation mail will be

sent you given email Id

Creating Product Store – Step 3

Click here to add your products, even you can

create new pages within the store.

Participate in Answers by asking and answering relevant questions and placing a link to your website in the source section if necessary. If you don't spam, this is another great way to increase your link popularity (Yahoo Answers, Cha-Cha, Answer Bag, Wiki Answers etc.)

Answer Participation

Share your website documents like business documents, information brochures, and slides in Google Docs, Slide Share, etc. This will help you brand your website.

The technique is simple, create a Word or PDF document, embed 1 or 2 keyword relevant links in it and submit.

A number of document sharing websites are now available that allow you to upload documents in various formats (PDF, Word etc) for the rest of the world to access and share. The pages this documents are shared from are spidered content. Google in particular is absolutely lapping up

Documents Sharing

Documents Sharing

Click here to sign up

Documents Sharing

Fill up all mandatory

fields

Documents Sharing

Click to upload your file

Documents Sharing

Browse your file to upload

Documents Sharing

Add your details

Questionnaire

What is SEO? What is on page optimization? What are Keywords? What is an alt tag? What is title tag? and where it appears? What are meta tags? How many types of optimizations are? Tell five methods of link building for a website? What is the difference between SEO and SEM? How we can improve search engine ranking for a

website? What is the recipe of SEO? Which search engine comes the most searches

from? What is a classified advertisement? What type of site Digg is?

a. Bookmarkingb. Articlec. Classified listingd. Forums

How can drive traffic to your website?a. SEO (Search Engine Optimization)b. SEM(Search Engine Optimizaton)c. Social Media Websitesd. All

Question & Answer Session

Question & Answers

Thank You

Created ByJitender Kumar

Team Lead – SESResultFirst