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A brief overview of the key factors search engines use to rank websites.
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Search Engine Optimization Basics
BlueZooWebsites.comTwitter.com/ccondray
1/5/2012
Please Ask Questions!
2
SEO Is Based On KeywordsHigh Traffic
Google Keyword Tool shows monthly searches
Low CompetitionEstimate by
number of Google Search results
3
Major Effects On YourSite’s Google Rank
On Page Factors
Off Page Factors
4
On Page Factors – Visible
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Title
Headings
Content
Other Visible On Page FactorsKeywords in content
Age of site
Keywords in the web address
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On Site Factors – Under The HoodMeta tags
Character Set
Description – 160 characters
Keywords
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Offsite FactorsBacklinks
Google +1
Backlinks to your backlinks
Continuous backlink building
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Sources of BacklinksSocial Media
Social Bookmarking
Internet directories
Link swapping
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Questions?
Thank you!BlueZooWebsites.comTwitter.com/ccondray
1/5/2012
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