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SEO for Joomla! 1.5
Your chefs for today
Jay Moreno – Red Flame MediaJohan Janssens – Joomlatools
How to bake a search engine optimised site ?
Ingredients?laying it out on the table
Joomla! 1.5
extensions.joomla.org
a seo expert !
Our goal?convert, convert, ... convert
a great red flame cake !
conversion ?
conversion !
Think like Google!know your enemy
✓ Good page titles
✓ Headings
✓ Links to follow
✓ Data, data, data
damn robots
Title Tag<head><title>Keyword</title></head>
H1, H2, H3<h1>Most Important</h1><h2>Second Most Important</h2><h3>Third Most Important</h3>
Strong<strong>Keyword</strong><b>Keyword</b>
Google 101
Google 101
Image<img src=”keyword.jpg” alt=”keyword” />
Hyperlink<a href=”http://www.mysite.com/webpage.html” title=”keyword”>Keyword in Anchor Text</a>
Can it be done?
keyword : nooku
keyword : nooku
keyword targetting
1. content translation joomla2. multi lingual joomla3. nooku
The recipe?time to start cooking
the recipe
1. Preparing the ingredients
2. Creating the pastry
3. Putting it all together
4. What’s in the oven ?
Preparing the ingredients
preparing the ingredients
How to setup Joomla! for SEO ?-SEO configuration settings-Using an semantic template-Turn of global keywords and site description- Geo-targeted site structure
semantic template
Creating the pastry
creating the pastry
How to optimise your content ?
- Article title
- Article alias
- Article keywords- Article description
- Menu title- Menu alias- Menu page title
Putting it all together
putting it all together
How to optimise your site ?
2. Other tools (Xmap, SEF, ...)
1. Using feeds
3. Tips and tricks
What’s in the oven ?
SEM For SMB case study
Type In Google“San Antonio Replacement Windows”
(Brief overview of the case study for those who where not attending)
A domain name for a specific term was registered at 8.30am on the day of the conference.
At the time of this Joomla SEO presentation the case study had two front page references on Google.com this was achieved in less than six hours using offsite social media optimization.
Within 24 hours the actual domain that was registered for the case study was listed on page five of Google.com for the same keyword term search.
SEO case study
SEO case study
SEO case study
Tips and tricks
- Flash : Use SWFOBJECT
- Age Of Domain : Register 5+ years- SEO Book for Firefox- Social Media- Social Media Bookmarking- List of Links
Practice makes perfect
Thank You!
For More information please visit:www.redflamemedia.com/semforsmb
orblog.joomlatools.org
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