View
1.845
Download
0
Category
Preview:
DESCRIPTION
A presentation about search engine success that I used to give internally at the BBC during 2003
Citation preview
search engine success - martin belam - may 2003
search engine success
may 2003martin belam
search engine success - martin belam - may 2003
types of search engines - spidering engines
search engine success - martin belam - may 2003
types of search engines - directories
search engine success - martin belam - may 2003
user experience of search
some user comments - BBCi Search Usability Testing, August 2002
There's an overflow of information on it [the
Internet]. It can be difficult to decide which one is for you
It's got to be there - so i'll find it...
I'm pretty persistent, its a bit of a challenge
search engine success - martin belam - may 2003
user experience of search
Eric A. Brewer, professor of Computer Science, University of California, Berkeley.
“Users expect a contemporary search engine to find the correct
document out of a few billion documents given (on average) only
1.7-words per query to go on.”
search engine success - martin belam - may 2003
why are search engines important?
more than 1.5m of BBCi page impressions come from search engine referrals every week
many of these will be people who were not specifically looking for BBC content
some areas of the site generate 8% of their page impressions from search
search engine success - martin belam - may 2003
the title tag
search engine success - martin belam - may 2003
the title tag
<title>BBC - Communicate - Your thoughts, your views, your space</title>
search engine success - martin belam - may 2003
the title tag
search engine success - martin belam - may 2003
the description tag
search engine success - martin belam - may 2003
the description tag
search engine success - martin belam - may 2003
the description tag
search engine success - martin belam - may 2003
the description tag
the description tag
search engine success - martin belam - may 2003
the keyword tag
search engine success - martin belam - may 2003
forget it
search engine success - martin belam - may 2003
how search engines display your metadata
Your site is about this....
search engine success - martin belam - may 2003
site structure and search
search engine success - martin belam - may 2003
search engines do not index:
dynamic pages
drop-down menus
pages with no incoming links
headlines written with graphics
flash
search engine success - martin belam - may 2003
if it is good for search, it is good for users:
simple text navigation & site maps
link to all content
use obvious titles not branding
pages that make sense in text browsers
valid HTML
search engine success - martin belam - may 2003
search engine success
may 2003martin belam
Recommended