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Millennials and Consumption
Erin SchrodeTeens Turning Green
millennialsand
consumption
how?
Ecorenaissance (i:kəʊrɛnəsɒns) n.
Present era; a time of renewed interest in, and growth of,
environmental and social justice movements, issues, causes; Rise of conscious action and consumption; a multifaceted
global cultural movement.
communicate.
# RT @
PROFITEconomic
PEOPLESocial
PLANETEnvironmental
Bearable Equitable
Viable
SUSTAINABLE
positive
negative
credibility
authenticity
trust
loyalty
consistency
inconsistencylack of credibility
inauthenticitydistrust
disloyalty
brand interactions
Product Lifecycles Cradle to Cradle
… how do I know your company iseco-friendly?
the pictures ofnature, the font,the wording…
erin schrode@erinschrode
teensturninggreen.org
project green challenge
october 2011
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