Save the Staffordshire Hoard Online Campaign - Kerri Keiwan Art Fund

Save the Staffordshire Hoard

Online Campaign

Objectives• To raise awareness of the

campaign to save the Hoard

• To drive visitors to donate to the campaign

• To inform visitors of the importance of the Hoard and why it should be saved

Objectives• To capture data for new

supporters• To raise awareness of the

Art Fund and its work• To leverage the press

activity generated by the hoard campaign

Online Strategy:• Microsite• E-Bulletin• E-Newsletter• Banners• Book of Donors• Facebook• Twitter

Design & Development by:• BluefrogOnline banners, Email template,

Design concepts

• Online Solutions LtdMicrosite development

Microsite:• About the Hoard• Donate• News and Events• Find the Treasure• Spread the Word• Staffordshire Hoard

Partnerships

Staffordshire Hoard CampaignFind The Treasure

Save the Staffordshire HoardDonate Form and Spread the Word

Save the Staffordshire HoardE-Bulletins and E-Newsletters

Facebookhttp://www.facebook.com/theartfund

Twitterhttp://twitter.com/theartfunduk

Art Fund Website• News and Campaigns• Hero panel• Homepage• Shop

Measuring Success• Google Analytics• Books of Donors• Donations

Technology