Ryan Hanley Case Study IIA of IL 2012

A Case Study in Success Online

How to generate revenue through content marketing

Our Goals for Today

• What is Content Marketing and SEO• My SEO Experiment• How Facebook & Google+ fit in• HOW to generate new business revenue from

content marketing and SEO• Action-items to dominate your local market

online using content marketing and SEO

Why Search?

Why Not Social Media?

Content Marketing

and

SEO

Content Marketing - is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

SEO (Search Engine Optimization) - is the process of improving the visibility of a website or blog in a search engine's "natural," or un-paid ("organic“) search results.

Everyday I watch so many brilliant people with invaluable life and business experience come to the blogosphere and

approach it all as if they’re starting from scratch.

- Srinivas Rao

Today you deliver value, Tomorrow you build a

relationship.

Worn Calipers and SEO

My SEO Experiment

• Answer 100 Questions– By video– Two minutes of less– Post on YouTube

• Create a corresponding blog post– Embed YouTube video in the blog post

• Post link directly in Facebook• Post link directly in Google+• Post link directly in LinkedIN

– and Relevant Groups• Put links to post in email newsletter

Where do I get content?

• Client questions• CE Classes• Trade magazine• Community events• Charitable events• Employee success• Testimonials• Case studies

• The weather• Safety tips• Other insurance

agencies• Your own experience• New technology• Market changes• Industry events

“If you could only have one insurance question answered what would it be?”

ACTION ITEM #1

No Action No Traffic

Lots of Action Lots of Traffic

Search Traffic

$4,975In 3 days

15 MINUTES A DAY

7 DAYS A WEEK

FOR 100 DAYS

EQUALS A LITTLE MORE 3 WORK DAYS

$4,975

$3.32 A MINUTE

$200 a Hour

$200 an Hour

$1,600 a Day

$8,000 a Week

47 Weeks of Work

$376,000 a Year

http://socialtriggers.com/perfect-blog-post/

Where you position your Call-to-Action matters

Link deep into your blog to help search engines index your content

Adding video gives visitors a quick easy way to connect on a personal level

Tell visitors exactly what you want them to do

ACTION ITEM #2

You Have to ASK for the Business

Digital and Social Marketing Strategies Reverse the Flow of Value

from Provider to Consumer

Action-Items for Next Week

1. Write down client questions

2. Place Calls-to-Action on website and blog

Questions

Thank You• Ryan Hanley– Twitter: @RyanHanley_Com– Web: www.RyanHanley.com– Email: ryan@ryanhanley.com

• The GROW Program: www.GrowProgram.comI wish you all Success in your Online Marketing!

Generating Revenue Online Workshop

Presented by

Jason Cass, CIC & Ryan Hanley, CIC“The GROW mission is to provide every Independent Insurance Agent with the

tools and knowledge to generate revenue from their online activities”

www.growprogram.com