RSS Explained

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meet Shreefinancial advisor

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Visits over 50 websites & blogs every day .

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That’s the OLD way buddy …

Tedious

Time Consuming

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Monika tells Shree about

RSS

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SHREE starts using Google RSS reader

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Now he gets all Feeds in his Reader

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Websites / Blogs now deliver content via RSS.

upda

ted

updated

Websites

Blogs

RSS Reader

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RSS – the NEW way Easy

Simple

Saves time

Productivity increased

Shree is a HAPPY MAN now.

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RSS is your ONLINE PAPER BOY….

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Other uses of RSS …

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New Offers

Cosmetics

Gadgets

Apparels

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You get an update on your RSS reader

Your favourite Digi Cam has arrived on ..

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Similarly, RSS is used for..

Ticker Feeds

New Members

Upcoming Events Articles

Audio / Video

News headlines

RSS Feeds New Products

Interested Users

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Benefits of RSS ?

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Individuals..

No Spam

No Viruses

Content Management

Saves Time

Privacy

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COMPANY

Higher Search Rankings

Secure Channel - No spamm

Content Syndication – Broader Reach

Targeted Feed

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But how to find RSS ?

Look for the following buttons on the net,

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How to subscribe for RSS?As an example, go to www.techcrunch.com

Click here

Step 1

Step 2

Select Google

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Step 3

Log in to your accountStep 4

Then click here

That’s it !

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RSS has two parts,RSS

(Content Items) (Program for reading feeds)(Readers)

FEED AGGREGATOR

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FEED ?

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How do I create an RSS Feed ?

RSS FeedXML Files

RSS Feed is created using XML Files & also by online tools.

FEED creation tools

Eg : Feed Editor

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Online Feed creation tools..

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creates edits manages publishes

RSS Feeds & Podcasts

Visit www.feedforall.com to download it.

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FeedBurner

www.feedburner.com

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Readers ?

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Bloglines (the most popular)

Newsgator (can deliver the content to Outlook)

Netvibes

Google Reader

My Yahoo! Page

Litefeeds (for Mobile Phones and PDAs)

Web based Readers

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FeedDemon

NetNewsWire

Desktop Readers

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AH!!!HOW DOES IT WORK?

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Mechanism…

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At Publisher’s end..

Step 1:

The publisher creates RSS XML file, which is called the feed. Feed is the container into which messages are sent. The XML file has a URL associated with it. The publisher can then post that URL on his or her Web site.

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Step 2: The user adds the

required URL into a program called a reader.

A reader is just a program located either on the Web or on the recipient's desktop.

At Recipient’s end..

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Step 3: When the publisher wants

to send a message to the recipient, he adds entries to the XML file.

The message..

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Step 4:

The function of the reader is to make "virtual visits" to the specified XML Web page at specific intervals (usually once an hour) and check for updates.

When the reader finds updates, it makes them available to the recepient.

The reader..

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Useful Resources Most blog sites create the feeds for you.

http://blogger.com http://livejournal.com http://typepad.com http://wordpress.com

FeedForAll http://www.feedforall.com/

Moveable Type http://www.sixapart.com/movabletype/

Create your own with XML. http://www.rss-specifications.com/creating-rss-feeds.htm http://www.make-rss-feeds.com/making-an-rss-feed.htm

Create them in Dreamweaver http://www.rnsoft.com/products/rssdreamfeeder/

RSS via e-mailhttp://www.rssfwd.com/

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Image Reference links :

• www.wikipedia.com •www.feedforall.com•www.yahoo.com•www.google.com•www.silverpop.com•www.123rf.com•www.themediawatchdog.blogspot.com•www.siliconvalleywatcher.com•www.wikimedia.org•www.joedale.typepad.com

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Thank You !

www.telezent.com

Used by Telezent for Social Media Training

by Ashwini,Social Media Evangelist