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R & RTax Calculator App
Proposal
18 July 2012
Tax Calculator App
Why?
Position R&R as forward thinking
Provide a useful tool in a modern format
Stand out from competitors
Modern & Effective Communication Tool
Over 50% of UK own a Smartphone
Introduce R&R brand to potential customers
Tax Calculator App
Web Based v Native?
Web based requires user to always have access to the web to use the features.
NativeApp is loaded onto user devices & always available. No need for web access.
Tax Calculator App
Features
• Tax Calculators
• Tax Tables
• Tax Savings
• Latest News
• Events
• Key People
• Services
• Contact Info
• General Company Info
R&R App
iPhone / Android / Web
The R&R App would be released via App Store & Google Play.
The App would be fully branded & supported.
Over 70% of Smartphones are Apple (iPhone / iPad) & Android.
It would also be available online for all other users.
A version could be created for Blackberry / Windows 8 if demand justified it.
R&R App
Cost Estimates
Total Cost iOS – iPhone / iPad £3500
.Total Cost iOS / Android / Web App £4750
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