Routebook Presentation

routebookHelping you become the commuter you want to be.

Amanda Michels, Stephanie Sundheimer, Jessie Whitmill

Purpose

A mobile application for anyone who travels or commutes that shows users the current fastest transportation options or links a planned route to an alarm clock.

Why?

Current Scenario

Aim: to reduce stress involved in morning routines and commutes

Transformed Scenario

Focus on communication between the user, methods of transportation and the variables that affect those methods, alarm clock and activity log/optional goals.

Research Informed Design

route alarm clock

key: getting somewhere fast

route, alarm clock activity log, user goals

key: personalization

Initial Wireframes

Demo

Four main views

http://invis.io/EV9JC8S3

Implementation

● Existing Solutions○ Routes & Methods > Google Maps API○ Weather Information > Weather.gov API○ Health / Calories > MyFitnessPal API○ User Accounts & Sharing > Facebook API

● Additional Needs○ Real-time bus tracking○ Parking information & calculations

Markets

● Mid-size cities (Lansing, Grand Rapids, etc.)○ Public transportation systems in place○ Not as accessible / reliable as some

● Larger college campuses○ Walking / biking is not always convenient○ Transportation to surrounding communities

Benefits

● To communities○ Makes public transportation more accessible○ Encourages greener, healthier commuting

● To individuals○ Power of knowing timing, traffic, routes○ Ability to set & review goals

Monetization

● Sponsored destinations○ Options for adding stops to routes○ Sponsored by coffee shops, gas stations

● Branded apps○ Transportation authorities pay for custom app○ Access to relevant data including popular routes

What's Next?● Moving to market

○ Test goals / activity log formats with influence on behavior change

○ Build and market the app ● Future of Routebook

○ Partnerships with public transportation systems○ Supplemental web application with social focus

■ Connect with friends for accountability■ Share / comment on public routes