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Rocket Fuel for your APIJean-Luc DavidYellow Pages Canada
@jldavid
Rocket Fuel for your API
September 17th, 2010 YellowAPI is born
ZER0 External Developers
ZER0 Live Apps
4best
practices
1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.
Yellow Pages Group
ConsumersMerchants
Traditional
Developers
ConsumersMerchants
YellowAPIPlatform
hint: trad marketing won’t work with him
what i want•fame•money•curated content•great tools
The secret to innovation? Invent something your users can hack, remake, and customize - then let them run wild. - Frog Design
2.7M
1250+ External Developers
30+ Live Apps
Jean-Luc DavidYellow Pages Canada
yellowapi.com@jldavid @yellowapi
4best
practices
1. Find the fit.2. Remove friction.3. Market differently.4. Go where the consumer lives.
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