Roadshow East Case Study: Clive Gillman, Dundee Contemporary Arts

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Vision

Dundee Contemporary Arts is a world-class centre for the development and exhibition of contemporary art and culture.

MissionDCA promotes the development and exhibition of contemporary art and culture through providing opportunities for artists to create, and for audiences to engage with an active, varied and high-quality cultural life for the people of Dundee, Scotland and beyond.

Core valuesBold, Open, Meaningful, Magical

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key aims

1. To present contemporary art and culture of the highest quality.

2. To create clear pathways for engaging with art and culture at DCA.

3. To develop artists and practical support mechanisms for the creation and dissemination of

their work.

4. To establish and sustain Dundee as an internationally significant cultural hub.

5. To be a community asset.

6. To maintain a healthy and progressive environment for staff.

7. To create and consolidate the ventures that will provide for a secure and vibrant future.

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DCA delivers a varied programme of production, development, education and exhibition through its extensive resources which comprise;

• Galleries for the presentation of contemporary art

• 2 cinemas showing a programme of cultural film

• An extensive artists’ production facility focused on

the provision of resources for printing

• Activity and interpretation spaces

• Shop featuring craft focus displays and print gallery

• Social spaces, including JUTE bar and restaurant

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Audiences

DCA recorded a total of 293,336 visits in 2009/10Of these:

3,317 were people attending a course or workshop

21,728 were exhibition visits

54,519 were cinema attendances

29,202 were visits to our Shop and Print Space

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Sample promotional material (old)

Quarterly publication 24pp – print run 20,000

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Sample promotional material (new)

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Website

The DCA website was completely redesigned and relaunched in late 2008. At the same we also ceased production of a generic Centre Guide which had previously been produced quarterly.

The new website was produced with Whitespace in Edinburgh to a very tight brief which ensured a high degree of control over the daily management of the site was passed to DCA.

The site also was designed to drive an internal signage system and to feature rich media content (usually through embedded content) and good download options.

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More effective communication

First quarter 2010 sees us install a new open source CiviCRM database which syncs with our current Databox ticket system and will allow us to manage all customer records and professional contacts more effectively, as well as helping us to communicate with targeted groups via email and direct mail.

Late 2009 also saw the launch of a brand new loyalty card. The ‘red’ card allows visitors to build up points with each cinema visit and redeem points against free cinema tickets. This in turn helps us capture data more effectively and presents a customer-focused approach at front of house as the card can be handed over without the need for many questions. The scheme has been a great success this far -

932 cards issued 828 new email addresses captured 247 indicated Jute interest £1440 in Loyalty Points has been built

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Website stats April 2009 – March 2010

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Website stats

Website stats April 2009 – March 2010

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Website stats April 2009 – March 2010

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Website stats April 2009 – March 2010

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Website stats April 2010 – mobiles

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Website stats April 2010 – new vs returns

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Website stats April 2010 – sources

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Website stats April 2010 – referrals

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April 2010

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Website - Facebook and Twitter

Facebook 938 fans

Twitter 1,132 followers

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next steps

iPhone App

More closely targetted email bulletins

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152 Nethergate,Dundee DD1 4DY

01382 909252

www.dca.org.uk