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Figaro DigitalNovember 2013
remarketing with google adwords
STATS
96% of visitors do not convert
70% abandon a shopping cart
GDN reaches 90% of online population
Ads on 2m+ websites
WHAT IS IT?
Google Display Network
Banner, text and video ads
Targeted to previous website visitors
HOW IT WORKS
Code
Cookie
Lists
LISTS
LISTS
LISTS
YOUTUBE
AUDIENCES
What actions matter to you?
What is a conversion?
How about interests?
Who to exclude?
OFFERS
REMINDERS
REMINDERS
REMINDERS
SEASONALITY
ECOMMERCE
Additional sales
Price changes
New products
DYNAMIC ADS
DYNAMIC ADS
TRAVEL
CHARITIES
CUSTOMER SERVICE
Improve relationships
Encourage reviews
Promote apps
Make them feel special
KNOW YOUR LIMITS
Latency
Frequency
LATENCY
BIDS
AD BUILDER
RLSA
BE CAREFUL
BE CAREFUL
ANY QUESTIONS?
Visit:LibertyMarketing.co.uk
Connect:uk.LinkedIn.com/in/MrGarethMorgan
Follow:@LibertyOnlineUK
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