Red Bend Software: Cloud Computing West 2013

Differentiating with Cloud-Based Mobile Services

Lori Sylvia, EVP Marketing29 October 2013

1.75 billion devices 1,300 models

Red Bend Software The Leader in Mobile Software Management

Software Management as a Service

Firmware& Software

Management

Firmware& Software

Management

vSense Mobile®Analytics

Software Management

Client

vDirect Mobile®Device

Mgt

vRapid Mobile®FOTA

Offer App & Policy MgntSaaS to your customers

Manage device Firmware OTA , providing a continuously better UX

Device OEMDevice OEM

Enterprise CustomersEnterprise Customers UsersUsers

Cloud-Based Mobile Servicesfor Device OEMs

• Firmware Updating

• Application Management

• Device Analytics

• Policy Management

• Dual Personas

Firmware Over the Air (FOTA)

UPDATE

What’s New:

• New music app• Longer zoom• Better performance

Application Management

Payment

Navigation Travel

Directory

Self Care

App Shop

Device Analytics

• Usage statistics • Software inventory• Resource utilization• Device performance• Network consumption

Policy Management

Lock & Wipe

Dual Personas

Hardware

OS1

Apps

OS2

Apps

Type-1 Hypervisor

Summary

• Mobile Software Management (MSM) services:– High-value, one-to-one customer relationships– Differentiated products– Ongoing revenue streams

• Transform your business and change the dynamics of your industry

Thank You

Lori Sylvia

lori.sylvia@redbend.com

Red Bend Software