Rebooting @RSE10

THOMAS MADSEN-MYGDALmygdal@well.com · @mygdal · http://bootstrapping.net

Reboot’ing

IptvNewmediaInteractive

Digital MarketingE-commerce

Digital consumereGovernment

ABUNDANCE OF CULTURAL PARADIGM SHIFTS

Industrialization KnowledgeStatic DynamicRational HumanMass media Masses of MediaConsumer ParticipantManipulation RelationMessages StorytellingObjective SubjectiveControl TrustProfessionel AmateurProduction Creation

SOCIALSQUARE, 2006

WHAT WE REALLY ARE DOING

Reboot’ing

RENAISSANCE;

Reinventionof old concepts

in a new context

Nothing is new,everything is new

(actually, the context is new,our objectives and actions are the same)

MY ENLIGHTMENT

Things need toreally crash before

we reboot them

OUR PROBLEM

We needto reboot

everything!

HUMAN

identity

reputation relations

conversations

object

organizing sharing

presence

SOCIAL DESIGN

flow

thomas madsen-mygdal, 2007 based on work by webb/butterfield

PARTICIPATION

OPEN

“MYGDAL’S LAW”

CLOSED BYDEFAULT

open as theextra-ordinary

decision

“MYGDAL’S LAW”

OPENBY DEFAULTclosed as the

extra-ordinarydecision

THE PARTICIPATORY CULTURE100+ million blogs

50+ million photosharersmillions of podcasters

millions of videbloggersmillions of filesharers

millions of recipe sharersmillions of contact sharersmillions of acticity sharers

millions of wikipedia contributors

TRUST

"If you prevent people fromdoing bad things, you preventthem from doing good things,and it eliminatesopportunities for trust."JIMMY WALES, WIKIPEDIA

FREE

ACTION

practicalvisionaries

BOOTSTRAP

COMMITMENT

wikipedia contributors july 2001 to june 2006

RebootEverything!

across all of your life,living, work, community, country.

it’s all we can do.