RCS, the carriers' weapon. The Killer Enabler

RCS, the carriers’ weapon.

The Killer Enabler

Mobile Broadband Forum 2010. RCS Forum Juan Mateu

Communications ?

A real need

Make life easier

Not for everybody :-(

They divide

People with access to

rich devices

People can’t afford

People able to learn the

use

People can’t learn complex

apps

But you want/need

With everybody

Everybody ?

YES !!!

Mum

Work colleague

Your FaceBook updates

boss

Your twitter account

sister

grandfather

Your bank

Your telco customer care

APPS ?????

1 App 1 CASE

Means Nightmare

Few device can store 1000 apps

Very few want to install and learn 1000 apps

My god !!!

could the issue be solved?

Let’s try !

think

The past…

Uuummmhh ?-)

SMS ?

1 thing to learn

Lots of things could

be done

Text people

Receive alerts

vote

Buy a nice song

Sent your opinion to TV

wow

One thing to be learnt

Lots of things to be

done

Everybody learnt

Everybody used it

And it really matters now ?

YES

Now, rich mobility

Now unified communication

s

Now almost always

connected

Different contexts

Different devices

More multimedia

We like rich interaction

And also interacting

with everybody

And even our social media

Imagine

Rich experience

With text

pics

Live video

Pointing your presence

Respectful with your status

ONLY 1 APP

The phonebook

But it seems a messenger

Could be similar

In a powerful smartphone

Your netbook

A simple feature cellphone

Your TV

Does it exists ?

YES

YES?

Believe me

YES !!!

RCS

What’s that ?

Rich Communication

Suite

Who’s behind ?

GSMA

GSMA?

The mobile carriers

organization

RCS = common service ?

YES

Common communication easy tool?

YES

Compatible with all

device tiers?

YES

Also for computers?

YES

Only needing the browser with your laptop?

YES, if you prefer the web based interface

in the TV?

YES

Similar look & feel?

YES

Also 1 experience to learn, 1000 use cases to

user ?

YES

WOW

And then …

Could be successfull as SMS?

YES

And my grandfather could learn ?

YES !

What can we do?

Text messaging

Check presence

Share pic

Share live video

Again….WOW

If I can share…

Not only with people

Also with social media

And social media with me

Your Twitter as a simple RCS contact ?

YES

And my bank with me

Or WEB 2.0 tools

Google Weather as a RCS contact?

YES !

Simple & powerful & for

everybody

Is it real?

Is it coming soon ?

The technology works, carriers

should deploy :-)

Last chance of carriers

To keep a role

A good opportunity for ecosystem

And about us ?

Solaiemes is working on

that

The platform to create use cases with

RCS

RCS Solution Gateway

Opening RCS access with API’s as it was done with SMS in the past

RCS Solution Gateway

Solaiemes aims to use RCS as a common framework to create user-IT-system easy interaction being the IT System 3rd parties:

- CRM platform- Social Media sites (for UGC or receiving updates) - Mobile Advertisment engine.- Alternative “way of access” to use popular web tools

RCS Solution Gateway

MSRP

RCS Solution Gateway

CRM

Social Media

Mobile Ad Engine

CARRIER

IMS/RCS

CORESIP

XDM

dedicated RCS Clients

RESTfulAPI’s

Streaming info

API’s

3rd party

Internet ecosystem

IMS Core, RCS servers, RCS clients DO NOT need any modification

…and the platform to put easily RCS in all screens

RCS Thin/Web Client Server

How to do RCS the ubiquitious carrier communicator?

Combining “Cloud Communication” with javascript customized user

interfaces !!!

RCS Thin/Web Client Server

• For devices with no full computing capabilities (TV, STB) or for having access to RCS trough Web Browser it is needed a way to split the RCS client in 2 sides:

1. Server side hosting the Telco protocol (SIP, MSRP, XDM, etc) cloud based in a shared platform

2. Web GUI or TV/STB widget based on javascript, to create the user experience without the need of installing apps or clients.

• Different “look & feel” RCS “iframes” can be provided on demand. Flexibility.

• It mades RCS as a pure ubiquitous communicator

PresenceIMCarrier

core XDMIMS

mobile and fixed

RCS clients

RCS Thin/Web Client Server

virtual RCS

clientsMSRP SIP XDMMSRP SIP XDMMSRP SIP XDM

UNI

UNI

Web Server

The embeddable “iframes” are RCS clients based on Javasript. The same for TV Widgets

Architecture

Now, the “politics”

Why is the weapon of the carriers?

Because it enriches the communication experience

Of all their customers, and

it means everyone

Not only the “geeks”

Think about…

Ferrari vs Ford

LVHM vs IKEA

Ummmhhh ?-)

Got the point?

YES !!!

Henry Ford make feasible the “driving

experience” for the masses

Ingvar Kamprad put nice well designed

affordable furniture in

everyone’s home

While others (LV & Ferrari) were focused in

delivering the “best” only to a

few

…historically Ikea and Ford made more

revenues and earnings

Taking care of

“the most”

And had a role transformating the world &

improving the lifestyle

With millions of customers

Carriers must take care of “the most”

Delight the masses

And it will be monetized

when got the customers in

love again with carriers

Trust RCS

Thanks ;-)

www.solaiemes.com

Addtional info:

http://www.youtube.com/solaiemes

http://www.slideshare.com/solaiemes

http://blog.solaiemes.com