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A RETURN TO QUALITY.
SEPTEMBER 30, 2009
Rana Sobhany, co-founder at
Thursday, October 8, 2009
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@ranajune on Twitter
Contact Details
@ranajune on Twitter@ranajune on Twitter
rana.sobhany@medialets.com
Thursday, October 8, 2009
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HI.WE NEED TO TALK.
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446 DAYSWe are veterans of a year and a half old industry.
It’s easy to forget how far we’ve come and yet how different things are from
the first days of the App Store.
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APP STORE IS CHANGING
right before our eyes.
Have you noticed?
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PROBLEMDevelopers need to make money, and in order to make money quickly, they need to sell applications and/or advertisements.
Developers.....are developers. Most (okay, basically all) developers are not marketers or salespeople.
...and just like that, the predicament reveals itself.
Let’s get to the root of the
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WHY DO DEVELOPERS KEEPTRYING TO OUTSMART THE
APP STORE?
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CHEATING?It started out with app names.
Remember “AAAAAAAAAAAAAA Flashlight”?
Then, developers changed their price points from free to paid in order to ascend the rankings.
Developers have been trying to game the system instead of solving the problem.
A History of
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GOLDEN RATIO75% paid, 25% free
- 85% of App Store downloads come from the 25%.
App Store’s
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MILESTONESA sampling of small changes that made a big difference in shaping current App Store dynamics.
- One Category per application, July 2008
- Downloads no longer carrying over between free and paid price changes, August 2008
- Apple drops NDA, October 2008
...and many more.
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07 OCT 2008
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TWO APP STORES1.0 VS 2.0
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APP STORE 1.0- Sales trends and patterns were derived from an atypical sampling of users.
- iPhone users in July 2008 were early adopters and tech-savvy.
- Everything was new.
Conventional wisdom: lower your app’s price.
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APP STORE 2.0- Sales trends and patterns were derived from an atypical sampling of users - and developers never evolved from their antiquated conclusions.
- Grandma wants an iPhone.
- Every niche needs to be filled, every niche is an opportunity.
- You are not the user.
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STAND OUT.Use your pricing strategy to your advantage.
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LAW OF DIMINISHING MARGINAL UTILITY
“A law of economics stating that as a person increases consumption of a product - while keeping consumption of other products constant - there is a decline in the marginal utility that person derives from consuming each additional unit of that product.”
(via Investopedia)
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LAW OF DIMINISHING MARGINAL UTILITY
Something is only as valuable as what you are willing to pay for it at that time.
- Rana June
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A BIG IDEARaise the quality of your application.
Don’t be peer pressured into ignoring your gut.
Perceived value.
Ironically, you can stand out to consumers by setting a high price point.
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STOP COMPLAINING.
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@ranajune on Twitter
Contact Details
@ranajune on Twitter@ranajune on Twitter
rana.sobhany@gmail.com
Thursday, October 8, 2009
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